- Media Out: Walmart Splits With PRISM
MediaDailyNews, Erik Sass - Wednesday, December 31, 2008
Walmart is withdrawing from the consortium of retailers, packaged-goods manufacturers and agenci ...
- Nielsen's In-Store Ad Service Loses Walmart
Around the Net In Media, Joan Voight - Wednesday, December 31, 2008
Walmart has pulled out of Nielsen's PRISM, an upcoming syndicated-data service th ...
- Status of Media Jobs? Not So Good
Around the Net In Media, Joan Voight - Monday, December 29, 2008
Media-related jobs have been declining for the last seven years, and 20 ...
- Nielsen Delays Local People Meter Plan
Around the Net In Media, Joan Voight - Thursday, December 18, 2008
Nielsen is hitting the pause button on the rollout of its loc ...
- DirecTV, TNS Measure Discovery's Audience
MediaDailyNews, David Goetzl - Wednesday, December 17, 2008
As researchers clamor for (arguably) firmer viewing metrics that come directly fr ...
- Hallmark, Nielsen Strike Unique Deal To Measure Baby Boomer Viewers, Purchases
MediaDailyNews, Wayne Friedman - Wednesday, December 10, 2008
Hallmark Channel has struck a first-of-its-kind deal with Nielsen Company's NielsenConnections th ...
- CBS: Advertisers Want Consumer-Buying Info
Around the Net In Media, Joan Voight - Tuesday, December 9, 2008
TV networks traditionally base their sales pitches to advertisers on the demographi ...
- NGC First To Get Nielsen DigitalPlus
MediaDailyNews, - Tuesday, December 2, 2008
The National Geographic Channel will be the first network to receive informati ...
- Blogs And Mainstream Media Intersect
Research Brief, Jack Loechner - Wednesday, November 26, 2008
According to Technorati's State of the Blogosphere 2008 report, the majority ...
- Tune In: TV Viewing Up 4.1% In 3Q
MediaDailyNews, Wayne Friedman - Monday, November 24, 2008
Traditional television viewing keeps climbing -- even as competing platforms grow ...
- Dish TV Gets New Media Metrics
MediaDailyNews, David Goetzl - Monday, November 24, 2008
Dish Network has inked a deal to further use its set-top b ...
- Click-Through Plus View-Through Completes ROI Measurement
Research Brief, Jack Loechner - Tuesday, November 25, 2008
Evan Neufeld, comScore vice president of advertising solutions, says though "With onli ...
- Station Victory: TVB Endorses L3 Ratings
MediaDailyNews, Wayne Friedman - Friday, November 14, 2008
Supporting what TV stations have been pushing for months, the Television Bure ...
- Survey: Performance Measurability Most Important
Online Media Daily, - Monday, November 17, 2008
More than two-thirds of respondents surveyed at ad:tech New York said th ...
- Online Broadcast Media Drilldown
Research Brief, Jack Loechner - Friday, November 14, 2008
A deeper look at top advertisers in the Online TV and Rad ...
- Susan Whiting To Nielsen Vice Chairperson
MediaDailyNews, - Monday, November 10, 2008
Susan D. Whiting has been promoted to the Nielsen Co.'s vice chairper ...
- For Trad Media, 2008 Measurement Initiatives Disappoint
MediaDailyNews, Erik Sass - Monday, November 3, 2008
2008 was supposed to be the year everything changed for traditional medi ...
- Correction: PQ Media, Not Patrick Quinn Media
MediaDailyNews, - Monday, November 3, 2008
An article that appeared in the Nov. 3 edition of MediaDailyNews titl ...
- Looking Beyond Ratings For Top TV Shows
Around the Net In Media, Joan Voight - Friday, October 31, 2008
Everything you know about what's hot on television may be wrong. Start- ...
- Twittering Toward Prosperity?
On Media, Diane Mermigas - Tuesday, October 28, 2008
Can media Twitter its way to prosperity? It appears that it mu ...
- Print Yellow Page Users Take Action
Research Brief, Jack Loechner - Tuesday, October 28, 2008
According to new research by Knowledge Networks on behalf of the Associati ...
- NBC Unveils Audience Figures Across Platforms
Around the Net In Media, Joan Voight - Thursday, October 16, 2008
NBC, the most ratings-challenged among broadcast networks, is getting a boost ...
- Google TV Ads Goes Direct, Literally: Integrates With Major Madison Avenue DR System
MediaDailyNews, Joe Mandese - Thursday, October 16, 2008
In a move that will embed its new TV ad buying syst ...
- Media and Advertisers In Damage Control
On Media, Diane Mermigas - Friday, October 10, 2008
How companies respond to unrelievedly bad economics over the next year wi ...
- MTV Taps Online Video to Learn About Fans
Around the Net In Media, Joan Voight - Wednesday, October 1, 2008
MTV's latest ad strategy includes linking online communities built around its ...
- Digital Outsider Taps Madison Avenue Insiders, Will Tackle Creative Next
Digital Outsider, Joe Mandese - Friday, September 26, 2008
One of the ad industry's top digital outsiders is getting inside so ...
- New Ratings May Be Shaving Points for ESPN
MediaDailyNews, David Goetzl - Wednesday, September 24, 2008
A week ago, ESPN reported that its season-opening "Monday Night Football" ga ...
- TV Nets Tap Quantcast For Demo Data
Around the Net In Media, Joan Voight - Monday, September 22, 2008
Because Web traffic numbers fluctuate widely depending on the source, MTV, N ...
- Yahoo!, MSNBC & CNN Top Online Global News and Events
Research Brief, Jack Loechner - Sunday, September 7, 2008
A deeper look at top sites, viewer demographics, advertisers and ad detai ...
- Gospel Music Channel To Be Rated By Nielsen
MediaDailyNews, David Goetzl - Wednesday, September 10, 2008
The Gospel Music Channel is set to join the roster of networ ...