- 4As, ANA, IAB Band Together To Create Digital Metrics
MediaDailyNews, Wayne Friedman - Monday, February 28, 2011
In another call to consolidate a wide variety of disparate and oft ...
- Oscar: Big Wins For 'King,' Less Audience For Broadcast
MediaDailyNews, Wayne Friedman - Monday, February 28, 2011
Viewers seemingly agree with critics who said ABC's "The 83rd Academy Award ...
- TRA Adds Sales Pros To Exec Suite
MediaDailyNews, David Goetzl - Monday, February 28, 2011
TRA, the measurement company that attempts to provide a single-source metric linki ...
- ABC, NBC Battle For Web Supremacy
MediaDailyNews, Wayne Friedman - Monday, February 28, 2011
ABC and NBC continue to yield different results when it comes ...
- Strata's New Gambit: All-In-One-Place Metrics System Dubbed 'Ambit'
MediaDailyNews, Joe Mandese - Monday, February 28, 2011
Strata, the media-buying technology provider owned by Comcast Corp., this morning wi ...
- Cablers Ready For Interactive Advertising
MediaDailyNews, David Goetzl - Friday, February 25, 2011
The country's two leading cable operators are deploying the EBIF technology th ...
- Stay Melo: Anthony Scores For Knicks, MSG TV
MediaDailyNews, David Goetzl - Thursday, February 24, 2011
MSG Network's broadcast of superstar Carmelo Anthony's debut with the New Yo ...
- Social Media Data Works If Segmented To Key Groups
Online Media Daily, Mark Walsh - Thursday, February 24, 2011
Social media programs generate a torrent of data from fans to wa ...
- 'NCIS' Leads Tuesdays, 'Glee' Gaining
MediaDailyNews, Wayne Friedman - Wednesday, February 23, 2011
CBS just edged out Fox on Tuesday night -- as its t ...
- Collective Acquires Video Ad Platform Oggifinogi
Online Media Daily, Laurie Sullivan - Thursday, February 24, 2011
Collective is acquiring Oggifinogi, a video advertising platform and services company, ...
- Kelsey Thinks Social, Acts Local
Online Media Daily, Mark Walsh - Wednesday, February 23, 2011
With small businesses increasingly heading onto Facebook and other social networks, loc ...
- Rentrak Cracks Donovan: Deal Is First To Bring TV Set-Tops To Agency Desk-Tops
MediaDailyNews, Joe Mandese - Wednesday, February 23, 2011
In a move that could make planning and buying via digital ...
- Research Reveals Online Privacy Is Situational: Consumers Concerned With Transparency, Control
Online Media Daily, Joe Mandese - Tuesday, February 22, 2011
The debate surrounding privacy is shaping policies and, potentially even laws, th ...
- 'Idol' Still Holds Sway, ABC, NBC Thursday Tanks
MediaDailyNews, Wayne Friedman - Friday, February 18, 2011
Fox's "American Idol" may be down from a year ago -- b ...
- Mag Bag: Affinity VISTA Measures Digital Editions
MediaDailyNews, Erik Sass - Thursday, February 17, 2011
As magazine publishers hurry to introduce new digital editions of magazines design ...
- In Late-Night Talk Battle, 'Leno' Wins
MediaDailyNews, Wayne Friedman - Monday, February 14, 2011
About halfway through the season, NBC's late-night moves are still moving ...
- Grammys Sing: Best Numbers In Years
MediaDailyNews, Wayne Friedman - Monday, February 14, 2011
Big event television is still strong. The Grammys scored its best numbe ...
- CIMM Kicks Off 3-Screen Usage, Ad Metrics
MediaDailyNews, David Goetzl - Friday, February 11, 2011
The Coalition for Innovative Media Measurement, the group of advertisers, agencies a ...
- Needham: Nielsen Still Gold, Stock Could Rise 30%
MediaDailyNews, David Goetzl - Friday, February 11, 2011
Nielsen's share price is projected to increase about 30% over the ne ...
- Fox Holds Thursdays, 'Idol' Still Reigns
MediaDailyNews, Wayne Friedman - Friday, February 11, 2011
Fox is still tops on Thursday nights, but "American Idol" numbers dropp ...
- Confessions of an Online Media Seller
Online Media Daily, George Stewart - Monday, February 14, 2011
With all the technological power of online, we have not yet connect ...
- Q Scores Tout 'CSI,' 'Event'
MediaDailyNews, Wayne Friedman - Wednesday, February 9, 2011
Another new TV measuring company metric -- one consisting of "audience involveme ...
- Nielsen Funded Research Council Issues RFP For 'Digital Audience Measurement,' Will Nielsen Bid?
Show Daily, Joe Mandese - Thursday, February 10, 2011
Moments after ANA chief Bob Liodice announced that the ad industry wou ...
- ANA Pushes For True Commercial Ratings
TVBlog, David Goetzl - Thursday, February 10, 2011
The Association of National Advertisers is continuing its 4-year-old push to bri ...
- Super Bowl Bests Its Own Viewing Record
MediaDailyNews, Wayne Friedman - Monday, February 7, 2011
Another TV record for this year's Super Bowl, which gave the Gre ...
- Rentrak Appoints Wilson Prez of Linear TV Measurement
MediaDailyNews, Erik Sass - Monday, February 7, 2011
Rentrak Corp., which specializes in multiscreen media measurement, has appointed Chris Wils ...
- Ad Spending Confidence Reaches Highest Levels, Especially For Mobile, Online, Cable TV
MediaDailyNews, Joe Mandese - Monday, February 7, 2011
The optimism of ad executives, as measured by their plans to increa ...
- CoreMedia Adds Nielsen Ratings For Dish Network
MediaDailyNews, - Monday, February 7, 2011
Direct response system developer CoreMedia Systems Friday said it had integrated Niels ...
- 'Big Bang' Holds Steady, 'Idol' May Reign Again
MediaDailyNews, Wayne Friedman - Friday, February 4, 2011
The first Thursday of February gave us a true sense of whe ...
- TiVo's Ad Scorecard Measures Brand Effectiveness
MediaDailyNews, Wayne Friedman - Friday, February 4, 2011
Which brands hold on to their viewers the longest in a D ...