Nielsen Funded Research Council Issues RFP For 'Digital Audience Measurement,' Will Nielsen Bid?
"The objective of the project would be to examine how various digital publishers capture and maintain user data, and to understand the role this data can play in supplementing research-panel data to augment audience measurement."
The Council said the project should help assess current data-collection practices as well as "best practices" to "strengthen 'hybrid' (panel-based/server-based) digital audience measurement," but that no confidential or proprietary information is being sought.
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