Tag results for "metrics" for May 2008
- Social Media Metrics: It's Time To Tear Down The Wall"Social media metrics" is a huge buzz phrase lately -- but do ...
- 'New Television' Audience Measurement: When Was The Last Time You Paid For Dinner By The Pound?Recently, I had the privilege of attending a meeting with a clie ...
- Demographic Divide Affects Social Net Mobile UsageA recent study by Local Mobile Search, a unit of Opus Researc ...
- Has The Clickthrough Lost Its Relevance?At a recent conference, there was renewed conversation about the clickthrough. T ...
- Online Retail Spending Climbs 15%: ComScoreOnline retail spending was up a healthy 15% in April compared ...
- Why Web Sites And Online Marketing SuckI have long been convinced that standard online marketing metrics were n ...
- Google Takes Bigger Slice Of Smaller Search PieGoogle once again increased its share of the search marketplace in Apri ...
- Pew: Not an Inappropriate Name"The Internet is a tactical tool for shoppers who use it ...
- Trading GRiPs for ClicksLast month, Hula (a joint venture between NBC and Fox) attracted near ...
- Brands Lift The Hood On Their Search-Influenced StrategiesCAPTIVA ISLAND, Fla. -- Intuit, Cars.com and Lincoln Educational Services are compani ...
- ComScore: LinkedIn Tops Social Networking Sites In AprilLinkedIn was the fastest-growing social networking site in April, with traffic increasi ...
- Online Video: Follow The PeopleNext month I'm on a keynote panel at the Advertising Research Foundation ...
- Using Data To Make Smarter Marketing Decisions CAPTIVA ISLAND, Fla. -- Marketers trying to ride out the weakening econo ...
- On The Record: George Ivie, Media Rating CouncilFor more than 40 years, the Media Rating Council has quietly serv ...
- Online Metrics You Can Take To The BankDavid Ogilvy, considered by many to be the father of direct respon ...
- HubSpot Raises $12 Million Financing Web marketing firm HubSpot has raised $12 million in second-round venture financi ...
- Have We Forgotten Why The MRC Was Created? Why All TV Audience Measurement Services Should Be QuantifiedDespite industry expectations that Nielsen's C3 ratings would receive MRC accreditation ...
- A 'Report Monkey' Weighs InThanks for this! One problem is that many large clients have beco ...
- Revolt Of The Report MonkeysYou've worked hard to let people in your organization know that the ...
- Google Overtakes Yahoo As Top Web BrandGoogle has topped Yahoo to become the Internet's most popular site, accordi ...
- Hitwise: Google Leads Search EnginesGoogle accounted for 67.90% of all U.S. searches in the four wee ...
- Attribution Management RevisitedThe piece on viewthrough and how to more accurately measure it ...
- More Data, More Clouds On The HorizonMore information isn't necessarily leading to a clearer picture for marketers a ...
- Viewthrough And BeyondOne of the biggest challenges the online advertising industry faces is h ...
- Cross-Platform Ad Strategies: The Good, The Bad And The Unmeasured[Metrics] In the fragmented media landscape, cross-platform campaigns have become one ...
- Web Analytics 2.0?Last week David Smith, with whom I share this space on alterna ...
- Coremetrics' New Analytics Tool Expands Analysis CapabilityCoremetrics has released a new application that lets marketers dive deeper in ...
- WAA and IAB 'Officially' Working TogetherYeah, yeah, yeah, you've heard this before, right? This time it ...
- ...And THIS Is Your Brain During An Ad"Agencies and advertisers are growing more interested in neuroscience--measuring brain waves, galvan ...
