- Social Media Metrics: It's Time To Tear Down The Wall
Metrics Insider, Jodi McDermott - Friday, May 30, 2008
"Social media metrics" is a huge buzz phrase lately -- but do ...
- 'New Television' Audience Measurement: When Was The Last Time You Paid For Dinner By The Pound?
TV Board, Frank S. Foster - Friday, May 30, 2008
Recently, I had the privilege of attending a meeting with a clie ...
- Demographic Divide Affects Social Net Mobile Usage
Online Media Daily, Mark Walsh - Wednesday, May 28, 2008
A recent study by Local Mobile Search, a unit of Opus Researc ...
- Has The Clickthrough Lost Its Relevance?
Metrics Insider, David L. Smith - Tuesday, May 27, 2008
At a recent conference, there was renewed conversation about the clickthrough. T ...
- Online Retail Spending Climbs 15%: ComScore
Online Media Daily, - Tuesday, May 27, 2008
Online retail spending was up a healthy 15% in April compared ...
- Why Web Sites And Online Marketing Suck
Online Spin, Joe Marchese - Tuesday, May 27, 2008
I have long been convinced that standard online marketing metrics were n ...
- Google Takes Bigger Slice Of Smaller Search Pie
Online Media Daily, - Friday, May 23, 2008
Google once again increased its share of the search marketplace in Apri ...
- Pew: Not an Inappropriate Name
Online Media Daily, George Simpson - Friday, May 23, 2008
"The Internet is a tactical tool for shoppers who use it ...
- Trading GRiPs for Clicks
Metrics Insider, Pat LaPointe - Thursday, May 22, 2008
Last month, Hula (a joint venture between NBC and Fox) attracted near ...
- Brands Lift The Hood On Their Search-Influenced Strategies
Online Media Daily, Tameka Kee - Wednesday, May 21, 2008
CAPTIVA ISLAND, Fla. -- Intuit, Cars.com and Lincoln Educational Services are compani ...
- ComScore: LinkedIn Tops Social Networking Sites In April
Online Media Daily, - Wednesday, May 21, 2008
LinkedIn was the fastest-growing social networking site in April, with traffic increasi ...
- Online Video: Follow The People
Metrics Insider, Josh Chasin - Tuesday, May 20, 2008
Next month I'm on a keynote panel at the Advertising Research Foundation ...
- Using Data To Make Smarter Marketing Decisions
Online Media Daily, Tameka Kee - Tuesday, May 20, 2008
CAPTIVA ISLAND, Fla. -- Marketers trying to ride out the weakening econo ...
- On The Record: George Ivie, Media Rating Council
MediaDailyNews, Joe Mandese - Monday, May 19, 2008
For more than 40 years, the Media Rating Council has quietly serv ...
- Online Metrics You Can Take To The Bank
Online Media Daily, Judy Gern - Monday, May 19, 2008
David Ogilvy, considered by many to be the father of direct respon ...
- HubSpot Raises $12 Million Financing
Online Media Daily, - Monday, May 19, 2008
Web marketing firm HubSpot has raised $12 million in second-round venture financi ...
- Have We Forgotten Why The MRC Was Created? Why All TV Audience Measurement Services Should Be Quantified
TV Board, Frank S. Foster - Monday, May 19, 2008
Despite industry expectations that Nielsen's C3 ratings would receive MRC accreditation ...
- A 'Report Monkey' Weighs In
Feedback Loop, - Friday, May 16, 2008
Thanks for this! One problem is that many large clients have beco ...
- Revolt Of The Report Monkeys
Metrics Insider, Jim Sterne - Friday, May 16, 2008
You've worked hard to let people in your organization know that the ...
- Google Overtakes Yahoo As Top Web Brand
Online Media Daily, - Thursday, May 15, 2008
Google has topped Yahoo to become the Internet's most popular site, accordi ...
- Hitwise: Google Leads Search Engines
Online Media Daily, - Thursday, May 15, 2008
Google accounted for 67.90% of all U.S. searches in the four wee ...
- Attribution Management Revisited
Metrics Insider, David L. Smith - Tuesday, May 13, 2008
The piece on viewthrough and how to more accurately measure it ...
- More Data, More Clouds On The Horizon
Around the Net In Online Marketing, Ross Fadner - Monday, May 12, 2008
More information isn't necessarily leading to a clearer picture for marketers a ...
- Viewthrough And Beyond
Metrics Insider, Chen Wang - Friday, May 9, 2008
One of the biggest challenges the online advertising industry faces is h ...
- Cross-Platform Ad Strategies: The Good, The Bad And The Unmeasured
Online Media Daily, Tameka Kee - Wednesday, May 7, 2008
[Metrics] In the fragmented media landscape, cross-platform campaigns have become one ...
- Web Analytics 2.0?
Metrics Insider, Josh Chasin - Tuesday, May 6, 2008
Last week David Smith, with whom I share this space on alterna ...
- Coremetrics' New Analytics Tool Expands Analysis Capability
Online Media Daily, - Tuesday, May 6, 2008
Coremetrics has released a new application that lets marketers dive deeper in ...
- WAA and IAB 'Officially' Working Together
Metrics Insider, Jodi McDermott - Friday, May 2, 2008
Yeah, yeah, yeah, you've heard this before, right? This time it ...
- ...And THIS Is Your Brain During An Ad
Online Media Daily, George Simpson - Friday, May 2, 2008
"Agencies and advertisers are growing more interested in neuroscience--measuring brain waves, galvan ...