- Go Big Or Go Home -- With Your Email Strategy & Data Smarts
Email Insider, Kara Trivunovic - Thursday, December 20, 2012
"Relevance" used to be the biggest catchphrase in email marketing, followed close ...
- Merry Happy Movies
Metrics Insider, Sherrill Mane - Thursday, December 20, 2012
The holiday movie hype is upon us. With the importance of movi ...
- Ace Metrix Introduces Emotional Sentiment Index
Marketing Daily, Tanya Gazdik - Tuesday, December 18, 2012
Analytics leader Ace Metrix is introducing the Emotional Sentiment Index (ESI), ...
- Nielsen, Twitter, Team Up For New Rating
Around the Net In Media, Phyllis Fine - Monday, December 17, 2012
Twitter and Nielsen have partnered to create a "'Nielsen Twitter TV Ratin ...
- A Mobile Adolescence
Mobile Marketing Daily, Joe Laszlo - Monday, December 17, 2012
As mobile media evolves from being an "apple-cheeked darling" to a "difficul ...
- Ad-Supported Cable Viewing Dips
MediaDailyNews, Wayne Friedman - Wednesday, December 12, 2012
In a rerun of sorts, all television viewing continues to remain ...
- VC Firm Launches With Support From Nielsen
Around the Net In Media, Phyllis Fine - Wednesday, December 12, 2012
With financial backing from Nielsen, VC firm Pereq Ventures launches "with pla ...
- New Delhi TV Wants Nielsen Case Tried In U.S.
MediaDailyNews, Steve McClellan - Tuesday, December 11, 2012
Indian TV network New Delhi Television has urged the New York Sta ...
- Marketing Attribution: A Time-To-Market Decision
Metrics Insider, Anto Chittilappilly - Tuesday, December 11, 2012
When planning the implementation of an attribution solution within your organization, the ...
- Bright Lights, Big Data
Search & Performance Insider, Roger Barnette - Tuesday, December 11, 2012
The first time in a big city it's easy to get overwhelm ...
- Mobile Campaign Measurement: Reality Or Figment Of Our Imagination?
Metrics Insider, Paul Pellman - Wednesday, December 5, 2012
Mobile devices present an opportunity for advertisers to reach consumers anywhere ...
- Winning The Election, A Million Impressions At A Time
Programmatic Insider, Anthony Iacovone - Tuesday, December 4, 2012
The tipping point of any technology surely must arrive when a ma ...
- Word Count And Positioning
Research Brief, Jack Loechner - Tuesday, December 4, 2012
According to new research from Adestra, analyzing 1.159 billion B2B emails se ...