- Can 3MS Drive Unparalleled Growth In Digital Marketing?
Online Spin, Cory Treffiletti - Wednesday, October 30, 2013
I might be a bit behind on this one, but I thi ...
- Next Generation Word-Of-Mouth Measurement Metric?
Research Brief, Jack Loechner - Wednesday, October 30, 2013
Business leaders incorporating NPS into their executive dashboard are constantly striving ...
- Whatever Happened To The Web Analytics Industry?
Search & Performance Insider, Ryan DeShazer - Wednesday, October 30, 2013
Late the other night I finished Google's new digital marketing analytics traini ...
- Four Marketing Measurement Trends to Watch
Metrics Insider, Anto Chittilappilly - Tuesday, October 29, 2013
The increasing complexity in marketing today, driven by shifts in media consumpti ...
- Mag Bag: AAM Gets Readership Data From GfK MRI
MediaDailyNews, Erik Sass - Thursday, October 24, 2013
Two of the main institutions serving magazine media, the Alliance for Audit ...
- The Measurement Problem
Metrics Insider, Terry Kent - Wednesday, October 23, 2013
It is a paradox that measurement, a discipline so predicated on objectivit ...
- Rentrak Signs Deal WIth Media Solutions
MediaDailyNews, Fern Siegel - Thursday, October 10, 2013
Rentrak, which measures movies and TV everywhere, signed a multi-year StationView Essentia ...
- The Magic Behind Omni-Channel Marketing Success
Metrics Insider, Anto Chittilappilly - Thursday, October 10, 2013
I recently returned from my first Disney Cruise with my family, an ...
- Sticky: Only 14% Of Online Ads Are Seen
Real-Time Daily, Tyler Loechner - Thursday, October 10, 2013
Sticky, a company with software that uses webcams to track users' e ...
- Higher-Level Thinking
Metrics Insider, Sherrill Mane - Thursday, October 3, 2013
In all the talk of managing big data, one rarely hears abo ...
- Google Rolls Out Metrics Tool, Estimates Conversion Tracking To Improve Bids, Budgets
Online Media Daily, Laurie Sullivan - Tuesday, October 1, 2013
Attempting to bridge the gap across devices and media for online a ...
- Nielsen Completes Purchase of Arbitron
Around the Net In Media, Phyllis Fine - Tuesday, October 1, 2013
Nielsen's purchase of radio ratings company Arbitron for $1.26 billion is officially&nbs ...