- CRE To Study How Mobile Impacts TV Viewing
MediaDailyNews, David Goetzl - Friday, March 30, 2012
The Council for Research Excellence, the Nielsen-funded group looking to advance indust ...
- BlackBerry Exits U.K. Consumer Market
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 30, 2012
BlackBerry is going back to its roots in focusing on business use ...
- RIM Cleans House On Poor Sales
Around the Net In Online Marketing, Gavin O'Malley - Friday, March 30, 2012
Heads are rolling at RIM in the wake of a quarterly n ...
- Culture Matters Even More In A Multiscreen World
Data and Targeting Insider, Steve Smith - Friday, March 30, 2012
In a multiscreen world, "context" takes on a whole new meaning. N ...
- Visix, Rave Partner for Multi-Platform Campus Safety Alerts
Digital Outsider, Erik Sass - Friday, March 30, 2012
While marketers typically fret about the optimal way to allocate their budge ...
- Connected Computing Devices To Double By 2016
Marketing Daily, Aaron Baar - Friday, March 30, 2012
"We have for a long time counted the PC market and t ...
- Mag Bag: Digital Magazine Circ Rises
MediaDailyNews, Erik Sass - Thursday, March 29, 2012
The total digital circulation of consumer magazines tracked by the Audit Bure ...
- Facebook A Quiet Second-Screen Giant In Social TV Space?
Mobile Marketing Daily, Steve Smith - Friday, March 30, 2012
As social TV evolves on devices, Facebook could become an important play ...
- Report: Google Taking On iPad With Its Own And Co-Branded Devices
Mobile Marketing Daily, Steve Smith - Friday, March 30, 2012
'The Wall Street Journal' reports that Google will revisit its failed mod ...
- Captain Morgan Blasts Onto Mobile With A Pirate Social Game Worth Playing
MoBlog, Steve Smith - Friday, March 30, 2012
Most advergames still just plain suck. But in one of its fir ...
- Advertisers: Tailor Mobile Approaches For Smartphones, Tablets
Online Media Daily, Mark Walsh - Thursday, March 29, 2012
Tablets lend themselves to "lean-back" media consumption, while smartphones are geared ...
- Nielsen: Half Of Cell Users Have Smartphones
Online Media Daily, Mark Walsh - Thursday, March 29, 2012
Half of U.S. mobile users now have a smartphone, according to n ...
- Dell Suspends Smartphone Strategy
Around the Net In Online Marketing, Gavin O'Malley - Thursday, March 29, 2012
News that Dell has stopped selling smartphones domestically raised one big questio ...
- OnStar Brings New 'Family Link' To SoHo
Marketing Daily, Karl Greenberg - Wednesday, March 28, 2012
To demonstrated Family Link in situ, OnStar introduced the Kensington family, w ...
- Sprint Lets Fans Pick NASCAR All Star
Marketing Daily, Karl Greenberg - Wednesday, March 28, 2012
Sprint is asking fans to help determine the starting lineup for t ...
- ABC, Nielsen Team To Measure iPad Video Consumption
MediaDailyNews, Wayne Friedman - Wednesday, March 28, 2012
With 55 million different versions of iPads now sold -- and anoth ...
- The Winners Of The 'PC-Plus' Era Will Help Me Build My Media Bubble
Mobile Insider, Steve Smith - Thursday, March 29, 2012
Stop hyping the "cloud" and start designing better ways for the multi-screeni ...
- Angry Birds Eat The Worm - Buy Games Studio
Mobile Marketing Daily, Steve Smith - Thursday, March 29, 2012
Rovio Entertainment rolls up another company, Futuremark Games, as it seeks ...
- Millennial Media Prices Shares To Raise $132.6M
Mobile Marketing Daily, Steve Smith - Thursday, March 29, 2012
One of the leading mobile advertising networks brings its initial public offeri ...
- Smartphones Rule the Evening, iPads Own the Night
MoBlog, Steve Smith - Thursday, March 29, 2012
After-hours shopping online is dominated by devices, a new Bazaarvoice study find ...
- Nexage Adds New Reporting, Screening Tools
Online Media Daily, Mark Walsh - Wednesday, March 28, 2012
Mobile ad exchange Nexage has added a pair of enhancements to i ...
- MIllennial Sets IPO Price At $13
Online Media Daily, Mark Walsh - Wednesday, March 28, 2012
Mobile ad network Millennial Media Wednesday set the pricing of its I ...
- Millennial Media Doubles At Open
Raw, Mark Walsh - Thursday, March 29, 2012
Mobile ad network Millennial Media made a
strong debut Thursday ...
- AT&T AdWorks Teams With Turn
Raw, Mark Walsh - Thursday, March 29, 2012
AT&T AdWorks has
partnered with demand-side platform Turn to launch ...
- Report: iPad Users Spend $70K Daily On Newsstand
Around the Net In Media, Phyllis Fine - Wednesday, March 28, 2012
iPad users spend a total of $70,000 a day on the newsstan ...
- Mobile Search: UK Second Only To Japan, Australia
Around the Net In OMD Europe, Nina Lentini - Wednesday, March 28, 2012
With search's share of paid clicks from mobile up 180% in 201 ...
- Mobile Ad Serving Still In Test Mode Among Publishers
Mobile Marketing Daily, Steve Smith - Wednesday, March 28, 2012
Publishers are still trying to find a viable and comprehensive mobile ad-servi ...
- Email Preferred Over SMS For Promotions, Especially In U.S.
MoBlog, Steve Smith - Wednesday, March 28, 2012
SMS is not poised to replace email when it comes to bra ...
- Appolicious Rolls Out App Search Ad Platform
Online Media Daily, Mark Walsh - Tuesday, March 27, 2012
Mobile app directory Appolicious is launching a keyword-bidded ad platform for runni ...
- Britannica Embraces App Strategy
Online Media Daily, Mark Walsh - Tuesday, March 27, 2012
The Encylopaedia Britannica has made a more concerted mobile push, launching ...