Connected Computing Devices To Double By 2016
All this talk about the connected home and digital ecosystems is not going away anytime soon. According to International Data Corporation, nearly 1 billion connected
computing devices (including smartphones, PCs and tablets) shipped last year, and that number is expected to double by 2016.
“We have for a long time counted the PC market and the tablet and smartphone market separately,” Bob O’Donnell, vice president of clients and displays at IDC, tells Marketing Daily. “Increasingly, we see those worlds melded together. Almost anyone you talk to has multiples of those devices.”
In 2011, shipments of those devices (which doesn’t include connected non-computing devices such as televisions or Blu-Ray disc players) totaled 916 million units, with revenues of $489 billion, according to IDC. The company predicts unit shipments for those devices should top 1.1 billion by 2012 and will reach 1.84 billion units by 2016.
“Those are enormous numbers,” O’Donnell says. “Yes, most of those will be smartphones, but PCs and tablets are still relevant devices. They’re all part of a large computing ecosystem.”
The increasing dependence on several devices will have an impact on the operating systems running all of those devices. While IDC projects Windows-based devices to slip from a 36% share to a 25% share of all devices by 2016, Android and iOS will account for 31% and 17% of devices, meaning that none will really hold a dominant lead over any of the others, O’Donnell says.
“It’s going to be a very diverse world,” O’Donnell says. “There’s not one solution. There’s no one winner here. If I’m an application developer or service, I have to be cognizant of the fact that I have to [work on] multiple platforms.”
Recent Marketing Daily Articles
-
Crowne Plaza Measures PGA Tour Sleep Habits May 21, 11:21 p.m.
Just in time for the Crowne Plaza Invitational at Colonial tournament this week, Crowne Plaza Hotels ... -
Dodge Goes Social With 'Defiance' May 21, 4:44 p.m.
Chrysler LLC's Dodge, which has category-exclusive sponsorship of the "Defiance" TV show and online game for ... -
Microsoft Unveils Xbox One May 21, 2:34 p.m.
For a presentation that was obstensibly about a new gaming console, Microsoft’s unveiling of its next-generation ... -
Telematics Ecosystem Booming, But Caution Advised May 21, 2:05 p.m.
The head of marketing for, say, Starbucks, is probably thinking about cars. Specifically, how to go ... -
Sony Touts Ultra High-Definition TVs May 21, 12:19 p.m.
We’ve been through the HDTV era and the 3DTV era -- now get ready for the ... -
Destination XL's Pixelated Privates Cause Controversy May 21, 11:03 a.m.
Specialty retailer Destination XL is Super Sizing itself, and not everyone is comfortable with its frank ... -
Skyy Launches 'Be Part Of The Art' May 21, 5:57 a.m.
To support the debut of its new Skyy Infusions Moscato Grape variety, Skyy Vodka has launched ... -
Miller64 Partners With Former Pro Athletes May 20, 10:30 p.m.
Miller64 is launching "GO64," a summer-long initiative that will include local events, celebrity appearances, giveaways and ... -
Vespa Looks Back: 50 Years Of 50cc's May 20, 4:36 p.m.
Vespa has been tooling about since the ’40s, and sidelining as a movie star since the ... -
Industry Satisfaction Lagging, But Improving May 20, 4:02 p.m.
For the first time in years, the telecom industry is seeing improved customer satisfaction scores. But ...
Be the first to comment on "Connected Computing Devices To Double By 2016 "
Leave a Comment