Tag results for "mobile" for February 2013
- Content Rising In Importance Across GlobeThe vice-chair of Nielsen, Susan Whiting, has confirmed that content is provi ...
- WPP Buys Turkish, South African AgenciesWPP made further inroads into the Turkish and South African markets th ...
- CVS, Walgreens, Amazon Top Retail App RankingApps from pharmaceutical chains CVS and Walgreens and Amazon were the highest-rat ...
- In Advertising, Stick To The Tried And TrueIf you look at the industry headlines these days, the majority ...
- Showrooming Gets Complicated: Assessing The 'Amazon Risk' Is Not So SimpleAccording to an extensive study by Placed, demographics, spend levels, product catego ...
- Seeing the Mobile Threat as OpportunityA glut of undifferentiated inventory is keeping advertiser interest and CPMs lo ...
- Pandora Starts Capping Free ListeningMobile advertising is just not mature enough to support the current mus ...
- Mobile Payments Replacement for Small Change?The idea of mobile payments being used for such as a bott ...
- Google Games Your Phone, Turns It Into A Browser ControllerAn interesting Google experiment offers a glimpse of how desktop, smartphone, tabl ...
- Revenge Of The Desktop: Windows 8 Shifting Mobile Ad Strategies, User ExperienceAd agencies initially focusing on smartphones are transitioning mobile content to deskt ...
- App Marketing Costs Fall As Downloads ClimbThe cost to acquire app users fell 7% in January, as t ...
- Women More Active In-Store Mobile ShoppersWhen it comes to using Wi-Fi-enabled mobile devices in stores, women outpa ...
- Loyalty Drives Consumers More Than Discounts, Deals, ContentDeals, discounts, and exclusive content are not nearly as important to soci ...
- Jumptap Hires New CFO Mobile ad network Jumptap has named Brian Cohen as its new chi ...
- Nook Sales Drop 26% In Latest QuarterBarnes & Noble on Thursday reported a net loss for i ...
- Hiring (or Not) & Planning For Mobile MarketingAccording to Aquent, in a Forrester Consulting commissioned study, to evaluate h ...
- PayPal Co-Founder Launches AffirmHigh-profile Silicon Valley entrepreneur Max Levchin is launching a new mobile paymen ...
- When Designing Responsive For Mobile SearchResponsive Web design involves a Web site that responds to the devi ...
- Making Social MatterBroadcast networks and programs cannot simply put out one-way programming anymore a ...
- GM Bets The Telematics Farm: Onboard 4G LTE WorldwideThe company says most 2015 model Chevrolet, Buick, GMC and Cadillac mode ...
- Video Streaming Growing In U.S., EuropeAccording to a survey by digital entertainment company Rovi, people in Ital ...
- Tablets Top Smartphones for ShoppingA new study indicates that a higher percentage of tablet owners a ...
- Samsung, Not Competing On CoolSamsung is taking multiple bites out of Apple's marketing mindshare, culminating ...
- Mobile Showrooming Leads To In-Store Sales"Mobile is the connective tissue in showrooming," says Anna Bager, VP a ...
- Emerging Countries More Receptive To Mobile AdsSmartphone users in developed countries are the less likely to interact wi ...
- Salesforce Expands Mobile ToolsSalesforce.com on Tuesday introduced Service Cloud Mobile, the first in a n ...
- Real-Time With Rubicon's Stevens And Wexler On The State Of Mobile RTBThis week, the Rubicon Project released an infographic representative of mobile R ...
- Time Warner To Study Second Screen's Effect On TV ViewingTiime Warner Inc. is studying the effect of second-screen devices on ...
- Google Fears Samsung's SuccessDespite their wildly successful mobile partnership, all is not well between Goog ...
- Is Apple Cutting Out Mobile Cookies?In recent weeks, mobile app developers using “cookie tracking” to keep ta ...
