- Data Integration Is Key For Getting The Most From Programmatic, Yahoo Says
RTBlog, Tobi Elkin - Friday, September 30, 2016
While Yahoo has made headlines in recent days with reports of ...
- 3 Women Execs Tune Up Spotify's Ad Business
MediaDailyNews, Laurie Sullivan - Wednesday, September 28, 2016
Thought leadership is the new innovation for 2017. At Spotify, it com ...
- Time Inc., Jash Partner To Create Comedy Content For Advertisers
Publishers Daily, Sara Guaglione - Wednesday, September 28, 2016
Time Inc. is investing in a new comedy content vertical for advertiser ...
- Programmatic: Data, Consolidation, Direct Deals Are Trends
Real-Time Daily, Tobi Elkin - Wednesday, September 28, 2016
Industry consolidation, the importance of data, ongoing tech and platform integrations, programmat ...
- Adform Now Supports Native Ads Programmatically
Native Insider, Tobi Elkin - Wednesday, September 28, 2016
Ad-tech platform Adform announced the launch of programmatic native ads in i ...
- Twitter Offers Native Ads On Audience Platform
Mobile Marketing Daily, Gavin O'Malley - Thursday, September 22, 2016
Twitter is now offering native ads to brand partners running mobile a ...
- TubeMogul Launches Native Ad Formats
Native Insider, Tobi Elkin - Wednesday, September 21, 2016
Cross-channel ad platform TubeMogul is making native ad formats available on i ...
- Yahoo Brings Search Retargeting To Gemini Native Ad Inventory
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 21, 2016
Yahoo has announced search retargeting through its Gemini native ad inventory ...
- Report Finds Most Publishers Use 'Sponsored' To Denote Native Ad Content
Native Insider, Tobi Elkin - Friday, September 16, 2016
What's the status of native advertising disclosures? There is a recent repo ...
- Mic Finds A Way For Advertisers To Sponsor Editorial Videos On Facebook
Around the Net in Real-Time, Tobi Elkin - Thursday, September 15, 2016
Mic has introduced a new video ad product on Facebook "that's design ...
- Can Brand And Tactical Native Advertising Coexist?
London Blog, Sean Hargrave - Tuesday, September 13, 2016
Native advertising that aggressively pushes sales? Yes, to a point -- b ...
- Bidtellect Adds Native Video Suite To Video Offering
Real-Time Daily, Tobi Elkin - Tuesday, September 13, 2016
Native ad platform Bidtellect announced an expansion of its native video sui ...
- Native Ads On EvanTube Need Better Disclosures, Watchdog Says
Daily Online Examiner, Wendy Davis - Monday, September 12, 2016
An ad industry watchdog has called foul on the popular EvanTube channel ...
- The News Is, Facebook IS The News -- So Time To Get Native
London Blog, Sean Hargrave - Wednesday, September 7, 2016
It won't be news to anyone that "The Guardian" missed ad targe ...
- Magazines Often Depend On Editorial Teams For Native Ad Production
Native Insider, Tobi Elkin - Wednesday, September 7, 2016
As the lines between native advertising and editorial content continue to blu ...
- Fyber Appoints Rujul Patel SVP Of Global Developer Relations
Real-Time Daily, Tobi Elkin - Tuesday, September 6, 2016
Fyber, a mobile advertising technology company, has appointed ad-tech veteran Rujul Pat ...
- Sponsored Content And Editorial Integrity
Publishing Insider, Paolo Gaudiano - Thursday, September 1, 2016
Worrying that sponsored content will erode reader trust is as if Capta ...