Here's how the company further defines these products:
Bidtellect said that each of the products is designed to align with content in environments that consumers are already engaging with, eliminating what’s often perceived as a forced, non-native video experience. All three video formats are both Video Ad Serving Template (VAST)- and Video Player-Ad Interface Definition (VPAID)-compliant. This enables publishers to create high-quality video content experiences for their readers across several formats.
Bidtellect’s platform enables buyers to use all three formats in one ad program. With the assistance from Bidtellect performance analytics professionals, managed service and optimization algorithms can allocate budget based on the highest performing formats for each campaign’s key performance indicator (KPIs). Bidtellect’s native video suite aims to support marketers’ long-form video needs, offering multiple pricing options, identifying qualified leads, and providing cost-efficient video completion rates.
“Bidtellect has quickly become a key partner for us when delivering video content for our clients,” stated Sarah North, at Empower MediaMarketing. “Its optimization technology, coupled with premium scale, always delivers results against our clients’ KPIs.”