- Woe The Digital Sale: To Trash-Talk Or Not?
Publishing Insider, Amy Auerbach, Jason Krebs - Thursday, March 1, 2012
Question from a seller: I've been told that my competitors spend ...
- Reboot -- Woe The Digital Sale: How To Talk To Your Customers' Clients
Publishing Insider, Amy Auerbach, Jason Krebs - Thursday, April 26, 2012
Question from a buyer: My client complains that when they meet wi ...
- Nielsen: Online Company Most Liked TV Ad
Online Media Daily, Laurie Sullivan - Monday, December 17, 2012
The integration of online and television occur in more than numbers fr ...
- Is 'The Market' Ever Wrong?
Publishing Insider, Daniel Ambrose - Thursday, December 13, 2012
We don't have to go back to the Dutch Tulip Mania ...
- Google Tweaks AdSense For Mobility
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 6, 2012
Google has tweaked text ads in AdSense in an effort to bri ...
- Woe The Digital Sale: What Happens To ROS?
Publishing Insider, Amy Auerbach, Jason Krebs - Thursday, December 6, 2012
Question from a buyer: With viewable impression standards coming as a soon-to- ...
- Think Like a Newsroom: 4 Tips For Creating Content That Counts
Online Media Daily, Neil Mody - Tuesday, December 4, 2012
When it comes to building brand and audience, publishers have worn marketi ...
- Revenue Generator: Univision Expands Outbrain Alliance
Online Media Daily, Gavin O'Malley - Thursday, November 29, 2012
Giving Outbrain access to a larger swath of the U.S. Hispanic marke ...
- Dave Winer Dishes On Medium
Around the Net In Online Marketing, Gavin O'Malley - Monday, November 26, 2012
In a Scripting News post, blog pioneer Dave Winer does his be ...
- Taking The 'Hype' Out Of Hypertargeting
Publishing Insider, Lewis Rothkopf - Tuesday, November 20, 2012
For the past several years, I've been fortunate enough to take pa ...
- Adobe Brings TV-Like Content To Online Publishers
Online Media Daily, Laurie Sullivan - Thursday, November 15, 2012
Adobe has integrated video ad server Auditude with analytics platform SiteCatalyst a ...
- Every Ying Has A Yang, And Every Problem A Solution
Publishing Insider, Daniel Ambrose - Thursday, November 15, 2012
Newton's third law of physics says that very action has an equ ...
- The Project Devil Relaunch: It's Not Just About AOL
Publishing Insider, Skip Brand - Thursday, November 1, 2012
Recently MediaPost's Online Media Daily ran a story announcing the relaunch ...
- Vevo Launches Ad Exchange, Enhances Brand Marketing
Online Media Daily, Gavin O'Malley - Monday, October 29, 2012
Vevo, the latest Web publisher to break into real-time bidding, just debut ...
- In A Word, BuzzFeed Music Event Was So OMG (Okay, So It's An Acronym, Not A Word, But You Get My Drift)
Just An Online Minute, Persia Tatar - Friday, October 26, 2012
The digital elite were out on the town Tuesday night to f ...
- Publishing Management In An RTB World
Publishing Insider, Daniel Ambrose - Thursday, October 18, 2012
One thing I have learned in 18 years of working in digit ...
- Woe The Digital Sale: Data Domination
Publishing Insider, Amy Auerbach, Jason Krebs - Thursday, October 11, 2012
Question from a buyer: It seems lately I'm finding it harder ...
- Ad Industry Wants RTB, But Misconceptions Could Stifle Growth
Online Media Daily, Laurie Sullivan - Monday, October 8, 2012
Publishers, agencies and advertisers want to tap into real-time bidding and programmat ...
- Why Facebook Bought Twitter
Publishing Insider, Ari Rosenberg - Thursday, October 4, 2012
In news that hasn't happened, Facebook has acquired Twitter. Consumers drove th ...
- Flite Expands Ad Platform To Mobile
Online Media Daily, Mark Walsh - Tuesday, October 2, 2012
Flite has extended its cloud-based ad platform to mobile to meet t ...
- Bot Traffic Remains Drain In Ad Industry's Pocket
Online Media Daily, Laurie Sullivan - Friday, September 28, 2012
Some 10% of all online traffic is generated by bots that potential ...
- Online News: Where The Second-Minute Story Counts More Than The First
Publishing Insider, Jeffrey Rothfeder - Thursday, September 27, 2012
With the 24/7 ecosystem of information and content available online, it's sa ...
- UK Publishers Blame Agencies And Ad Nets For Sluggish Mobile Revenue Growth
Mobile Marketing Daily, Steve Smith - Monday, September 24, 2012
Ad agency reticence to move digital budgets to the mobile platforms ...
- Boston Globe Teams With MIT
Raw, Mark Walsh - Friday, September 21, 2012
The Boston Globe will partner with MIT’s Center for Civic Media ...
- The Trouble With Social Media
Publishing Insider, Daniel Ambrose - Thursday, September 20, 2012
What is the lifespan of social media? Having been working in digit ...
- Groupon Editor Joins Wrapports
Raw, Mark Walsh - Thursday, September 20, 2012
Brandon Copple, formerly managing editor at Groupon has joined Wrapports, owner ...
- FT's Grimshaw: Publishers Need To Be More Aggressive With Mobile Strategies, Or Be Left Behind
Online Media Daily, Gina Lovett - Tuesday, September 18, 2012
LONDON -- For all the talk about mobile media, industry executives probab ...
- Woe The Digital Sale: Where's The Business?
Publishing Insider, Amy Auerbach, Jason Krebs - Thursday, September 13, 2012
Question from a digital seller: I was expecting a bit more acti ...
- Philip Roth Gets Wikipedia to Remove 'Stain'
PolicyBlog, Wendy Davis - Friday, September 7, 2012
Add Philip Roth to the growing roster of people unhappy to discov ...
- CBS Interactive Taps nRelate For Content Discovery
Online Media Daily, Gavin O'Malley - Wednesday, September 5, 2012
CBS Interactive on Wednesday announced plans to employ nRelate's content discovery servi ...