Revenue Generator: Univision Expands Outbrain Alliance
Giving Outbrain access to a larger swath of the U.S. Hispanic market, Univision Interactive has agreed to expand its partnership with the
recommendation engine.
“This extension will generate a new revenue stream that benefits our audience, while meeting the rising interest from our advertisers,” said Charlie
Echeverry, executive vice president, Interactive Media Sales at Univision Interactive, the digital division of Univision Communications.
“It will serve one of our fundamental
goals of deepening audience engagement and providing the most relevant content,” Echeverry added.
Founded in 2006, Outbrain provides online publishers with a platform for
recommending content links with the hope of increasing traffic and page views. The Outbrain service also endeavors to help publishers better monetize their content pages by leveraging recommended
links to third-party content.
“With Hispanics rapidly approaching 20% of the total U.S. population, we felt that it was incredibly important to create a targeted offering,
including Spanish-language capabilities, for the publishers that serve this demographic,” according to Erik Cima, VP of Hispanic Markets at Outbrain.
Other Outbrain publisher
partners include USA Today, The Boston Globe, The Daily Beast and Newsweek, Ziff Davis, iVillage and Slate.
Reporting a presence on more than 90,000 sites
globally, Outbrain says it currently serves more than 6.5 billion page views per month.
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