- Papa John's Declares 'National Football Month'
Marketing Daily, Karlene Lukovitz - Wednesday, December 30, 2009
Looking to further leverage its official NFL pizza sponsorship and establish ...
- Taco Bell Latest QSR To Promote Weight-Loss Angle
Marketing Daily, Karlene Lukovitz - Tuesday, December 29, 2009
Taco Bell's campaign, being rolled out in time to join the avalanc ...
- Customer Satisfaction With E-Tailers Soars In Recession
Marketing Daily, Sarah Mahoney - Wednesday, December 30, 2009
"I was absolutely flabbergasted that every one of these retailers saw ...
- Compete: Pepsi's Online Push A Smart Play
Marketing Daily, Mark Walsh - Wednesday, December 30, 2009
PepsiCo earlier this month revealed it won't run any ads for i ...
- Compete: Pepsi's Online Push A Smart Play
Online Media Daily, Mark Walsh - Tuesday, December 29, 2009
PepsiCo earlier this month revealed it won't run any ads for i ...
- Netflix CCO Looking To Cut Digital Distribution Deals With Studios
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 29, 2009
After doing an end-run around the Hollywood studios last year to g ...
- Whole Foods Market Launches New Giving Effort
Marketing Daily, Sarah Mahoney - Monday, December 28, 2009
While charitable donations are down, online giving -- especially when goosed ...
- The 'New' Domino's Unveils TV Spots
Marketing Daily, Karlene Lukovitz - Monday, December 28, 2009
Intended to suggest movie trailers, the spots convey the basic drift ...
- Panasonic App Lets Users Play With Facial Hair
Marketing Daily, Aaron Baar - Monday, December 28, 2009
Panasonic will promote the app through traditional public relations, digital word ...
- Users Download Songs In Exchange For Ads
MediaDailyNews, - Monday, December 28, 2009
FreeAllMusic.com, an ad-sponsored digital music download service began a private beta th ...
- Online Shopping Bouncing Back Slowly
Online Media Daily, Gavin O'Malley - Monday, December 28, 2009
Despite unyielding economic uncertainties, retail Web sites experienced a surge in activi ...
- Retail Shops See Modest Gain; E-tailers See 15.5% Sales Bump
Around the Net In Brand Marketing, Thom Forbes - Monday, December 28, 2009
Before we examine larger retailing trends and take a look at wh ...
- 'Shoptimism': America Is What It Buys
Around the Net In Brand Marketing, Thom Forbes - Monday, December 28, 2009
There's further good news for retailers and e-tailers alike in Lee Eisenberg ...
- Eight O'Clock Offers Facebook 'How To' Video
Marketing Daily, Karlene Lukovitz - Sunday, December 27, 2009
"We believe that 'connecting over Facebook' is similar to 'connecting over coffee' ...
- $914 Million Tops Online Single-Day Shopping Record
Research Brief, Jack Loechner - Monday, December 28, 2009
E-retail sales totaled $913 million on Dec. 15, making it the fir ...
- The Connected Consumer
Research Brief, Jack Loechner - Friday, December 25, 2009
According to the Nielsen third quarter Three Screen Report, DVR and onli ...
- Nationwide Launches Cartopia, New IPhone App
Marketing Daily, Karl Greenberg - Wednesday, December 23, 2009
Sue McManus, associate VP of Internet marketing at Nationwide, tells
Marketing Daily- Report: Consumers Spending Plenty O' Time Online
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, December 23, 2009
The average person now spends about 13 hours online each month, accordi ...
- Who Visits EBay?
Marketing Daily, - Wednesday, December 23, 2009
Top 10 DMAs in which reside adults who visited eBay in t ...
- Apple Courts CBS, Disney For Online TV Subs
MediaDailyNews, - Tuesday, December 22, 2009
Apple is courting at least two television networks, CBS and Disney, ...
- Online Spending Hits New One-Day Record
Marketing Daily, - Monday, December 21, 2009
Consumers spent a record $913 million on Dec. 15, setting a n ...
- National Hockey League Launches New Site
Marketing Daily, - Monday, December 21, 2009
The National Hockey League is replacing its NHL Network Online with ...
- Ford's Next Fiesta Effort: Web-Only Show
Marketing Daily, Karl Greenberg - Monday, December 21, 2009
Ford's involvement with the show parallels Ford's use of social media ...
- Scion Targets The Counterculture Carefully
Marketing Daily, Karl Greenberg - Monday, December 21, 2009
In a Q&A format, Scion's lifestyle, events and promotions manager Jeri Yoshi ...
- BBC To Bow Web-Ready Set-Top-Box
Around the Net In Online Marketing, Gavin O'Malley - Monday, December 21, 2009
U.K.-based consumers will soon be able to watch BCC programming with ...
- Charmin Expands 'Enjoy The Go' To Net, Mobile
Marketing Daily, Tanya Gazdik - Friday, December 18, 2009
The site also includes a link to the mobile application, "Sit ...
- Ritz Leverages Its Fun Positioning For Holidays
Marketing Daily, Karlene Lukovitz - Friday, December 18, 2009
The Kraft Foods/Nabisco brand has rolled out the first specifically holiday-focused ...
- Future Revs: Paid Video Boon To TV Producers
MediaDailyNews, Wayne Friedman - Friday, December 18, 2009
Struggling video and TV producers got some good new: Consumers will p ...
- Online Holiday Spending Pushing Records
Research Brief, Jack Loechner - Monday, December 21, 2009
A new comScore survey reported that, for holiday season retail e-commerce spendi ...
- T-Mobile Taps NBA Players For New MyTouch Ads
Around the Net In Brand Marketing, Nina Lentini - Friday, December 18, 2009
In what it calls its largest campaign to date, T-Mobile is airi ...