- Aaron's Takes Music Video Approach In New Ads
Marketing Daily, Tanya Gazdik - Sunday, October 31, 2010
Aaron's, Inc., is launching its first nationally integrated campaign starring Nashville recordi ...
- Edmunds.com Relaunch To Focus On Intuition
Marketing Daily, Karl Greenberg - Friday, October 29, 2010
Jeremy Anwyl, CEO of the Los Angeles-based company, says products like Amazon ...
- New Coast Guard Ads Leverage Academia
Marketing Daily, Aaron Baar - Friday, October 29, 2010
"Most people have no idea who they are," Jose Villa, president ...
- J.D. Power: Used-Car Buyers Head For The Web
Marketing Daily, - Thursday, October 28, 2010
The firm says the use of classified ads on the Internet ...
- FedEx Launches Morphing Map In Global Push
Marketing Daily, Karl Greenberg - Thursday, October 28, 2010
The campaign is not meant to be heavily branded, Brenda McWilliams, managi ...
- All The News That's Fit To Be Extinct: Most Americans Believe Traditional Media Are Doomed
MediaDailyNews, Joe Mandese - Friday, October 29, 2010
About two-thirds of Americans still prefer getting their news from traditional med ...
- Microsoft Online Earnings Slump Despite Bing Growth
Online Media Daily, Gavin O'Malley - Thursday, October 28, 2010
Year-over-year, Microsoft on Thursday said its online division lost $560 million f ...
- For Barneys, Food Is Fashion This Holiday
Marketing Daily, Sarah Mahoney - Wednesday, October 27, 2010
In a partnership with the Food Network, Cooking Channel and Illycaffe, Barne ...
- Toys"R"Us Expands Loyalty Program For Holidays
Marketing Daily, Tanya Gazdik - Wednesday, October 27, 2010
The company will support the promotion with in-store signage as well ...
- Kantar's Touts Online Track Star: Videolytics
MediaDailyNews, Wayne Friedman - Wednesday, October 27, 2010
Rocketing growth of online video has pushed companies to offer new resear ...
- Ad Premiums: 'Economist' Ideas Channel Targets Elite Mind-Set
MediaDailyNews, Fern Siegel - Wednesday, October 27, 2010
The Economist Group launched its latest online business: Ideas People Channel. Debuti ...
- In A Madison Ave. First, Havas' Adnetik Begins Buying Video Ads Targeting Individuals
Online Media Daily, Joe Mandese - Thursday, October 28, 2010
In a move that accelerates the development of an addressable video advertisi ...
- Expectations Important For Coupon Campaigns
Research Brief, Jack Loechner - Thursday, October 28, 2010
Social couponing, in which online coupon offers go active once a minim ...
- KBB Buy Puts AutoTrader.com Atop Purchase Funnel
Marketing Daily, Karl Greenberg - Tuesday, October 26, 2010
"Most people visit the dealership for the first time when they b ...
- Best Time For Holiday Ads? Now, Not Later
Marketing Daily, Sarah Mahoney - Wednesday, October 27, 2010
On average, anywhere between 4 and 6% of online shoppers interacted wi ...
- Internet, Mobile Use Triples Among Young Demos
MediaDailyNews, Erik Sass - Tuesday, October 26, 2010
The average amount of time spent by 12- to-24-year-old Americans online h ...
- Razorfish Study Highlights Latin America's Emerging Digital Class
Online Media Daily, Mark Walsh - Tuesday, October 26, 2010
A new middle class embracing digital media and technology is rising ...
- Dell Breaks New Global Campaign As Creative Review Continues
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 26, 2010
Dell is moving away from price-focused, transactional ads and toward ads th ...
- Nationwide Groupon Features The Body Shop
Marketing Daily, Tanya Gazdik - Monday, October 25, 2010
This is the first time L'Oreal's The Body Shop has partnered wi ...
- Land Rover Goes Urban In 10 Cities Worldwide
Marketing Daily, Karl Greenberg - Friday, October 22, 2010
Land Rover's campaign for company's forthcoming Range Rover Evoque will be develop ...
- Glenfiddich Events, Ads Hit Major Metros
Marketing Daily, Karl Greenberg - Thursday, October 21, 2010
The creative, via London-based Leagas Delaney, features photography of scenarios meant ...
- Online Retailers Expect Gangbuster Holiday
Marketing Daily, - Thursday, October 21, 2010
But that doesn't mean they won't be scrapping for every sale: 4 ...
- Sony PlayStation Reality Web TV Attracts Big Advertisers
Online Media Daily, Laurie Sullivan - Thursday, October 21, 2010
The Sony PlayStation Network has signed on Ford, Electronic Arts and t ...
- Amazon Beats Wall Street Estimates For 3Q
Online Media Daily, Gavin O'Malley - Thursday, October 21, 2010
Boosted by healthier ecommerce and the popularity of its Kindle e-reader, Amaz ...
- Netflix Experimenting With Online-Only Subscriptions
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 21, 2010
...
- Nielsen Maps The Connected Landscape
Online Media Daily, Mark Walsh - Thursday, October 21, 2010
Who's using smartphones, tablets and netbooks and what are they doing wi ...
- Greystripe 4Q Figures Show Growing Demand For Mobile Advertising
Online Media Daily, Mark Walsh - Thursday, October 21, 2010
Mobile ad network Greystripe has been one of the indirect beneficiaries ...
- Kraft Foods Launches 'You Gotta LOL' Online Videos For Moms
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 20, 2010
Kraft Foods is targeting moms with a Web series featuring two-minute vide ...
- Chef Boyardee Launches Mom Community
Marketing Daily, - Tuesday, October 19, 2010
The community will be led by a panel of four popular m ...
- Yahoo Revenue Falls Short Of Expectations
Online Media Daily, Mark Walsh - Tuesday, October 19, 2010
Weaker-than-expected revenue growth for Yahoo in the third quarter won't ease t ...