- Mazda6 Over Times Square
Marketing Daily, Karl Greenberg - Thursday, December 20, 2012
Mazda has erected its first-ever billboard in Times Square. The giant L ...
- JetBlue Official Airline Of Barclays Center
Marketing Daily, Karl Greenberg - Wednesday, December 19, 2012
JetBlue has signed on as the official domestic carrier for the Barcla ...
- Fans Help Truvia Expand Dining Distribution
Marketing Daily, Karlene Lukovitz - Wednesday, December 12, 2012
The collaboration is enabling Truvia to reward early-adopter dining venues by featuri ...
- Fiat GSTV Creative: Man In Pump
Marketing Daily, Karl Greenberg - Friday, December 7, 2012
It appears to be a slot in the pump through which ...
- adverCar's "Mobile" Campaign
Raw, Tyler Loechner - Monday, December 10, 2012
Out-of-home media ad company adverCar announced today a new campaign that stretch ...
- Gap Pushes Out-of-Home Ads
Marketing Daily, Steve McClellan - Wednesday, December 5, 2012
With consumer attention dwindling in top markets, Gap has used new a ...
- Posterscope Exec Sees Value In Mobile Aligned With OOH Advertising
MediaDailyNews, David Goetzl - Wednesday, December 5, 2012
A top Posterscope executive indicated Wednesday that mobile devices could be transformati ...
- Gap Succeeds With OOH Marketing, Extends To In-Cinema Ads
MediaDailyNews, David Goetzl - Wednesday, December 5, 2012
A top Gap marketing executive said the company made a renewed pu ...
- Topshop, Bosworth Launch Digital Wonderland
Marketing Daily, Sarah Mahoney - Tuesday, December 4, 2012
The retailer's home page invites viewers to interact with the video, wi ...
- The Dead Billboard Era Is Over
Mobile Marketing Daily, Mark Silber - Wednesday, December 5, 2012
OOH alone: great. Mobile alone: great. Mobile + OOH: greater than t ...
- Interstate Gets Batteries, And Brand, To The Stranded
Marketing Daily, Karl Greenberg - Monday, December 3, 2012
"We kept looking at data that showed the majority of batteries we ...