adverCar's "Mobile" Campaign

Out-of-home media ad company adverCar announced today a new campaign that stretches the meaning of “mobile advertising.” The campaign is designed for mobile casino game company Koolbit with the tagline “Koolbit wants you!” The “you” is mobile game engineers in the San Francisco area; it is essentially a creative job posting.

The OOH advertising will be done throughout the streets of San Francisco, as paid volunteers will sport removable decals featuring the “Koolbit wants you!” stickers. The volunteer drivers will keep these stickers on their car for about a month, taking Koolbit’s job posting with them everywhere they go.

The stickers have a pirate lady from one of Koolbit’s most popular games pointing outward. Koolbit CEO Gerard Cunningham says the pirate lady is “one of [the company’s] most loved characters.” He says, “She is a strong iconic character, and as we thought about a call to action, we remembered the powerful image of Uncle Sam calling on citizens to sign up and go to serve the country. And we want that kind of passion in our new team members!”

Koolbit ran a campaign using adverCar through November. Cunningham said, “Our job applicants tripled in volume in the first week, and I was shocked by the number of calls and messages I received from friends, acquaintances, and strangers who had seen the cars.” The success of the campaign caused Koolbit to turn to adverCar again for this new campaign, which will run through the holidays. About 50 new “adverCars” will be deployed on to the streets of San Francisco on December 15.

“Given the nature of this campaign, we flooded areas in SF where engineers live and work,” said adverCar CEO Neil Turner. “This really is combining social media ‘likes’ with physical Word of Mouth, something that really can’t be replaced by any brand, retailer, CPG, etc. A person is implying endorsing the product or service being showcased on their car.”

In a release, Turner stated, “This campaign has been effective in proving our ability to quickly deploy and impact consumers to achieve Koolbit’s goals. We’re looking forward to working with them on the next campaign.”

Tags: out-of-home
Recommend (2) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • Google Wins Reprieve From Mississippi Attorney General

    A federal judge has granted Google's request for an order enjoining Mississippi Attorney General Jim Hood from following enforcing a subpoena for “millions” of documents relating to copyright infringement by outside companies. The preliminary injunction, issued on Monday by U.S. District Court Judge Henry Wingate in Jackson, Miss., stays Hood's ...
  • FCC Enacts Sweeping Open Internet Rules

    The Federal Communications Commission voted on Thursday to impose net neutrality rules that prohibit broadband providers from blocking or degrading traffic and from creating online fast lanes. “Today history is being made by a majority of this commission as we vote for a fast, fair and open internet,” Chairman Tom ...
  • Nick.com Visitors Seek To Revive Privacy Case Against Google And Viacom

    Representatives for a group of young children are appealing a judge's decision to dismiss a lawsuit accusing Google and Viacom of violating a federal video privacy law. The notice of appeal, which was filed this week with the 3rd Circuit Court of Appeals, doesn't offer details about the potential arguments ...
  • Coca-Cola Talks "Total Market" Multicultural Marketing

    Segmenting remains a natural component of multicultural marketing. Yet, top brands increasingly want separate units to share insights, and a broader strategy. It’s a “total market” according to Juan Pablo Gonzalez, Senior Brand Manager of Hispanic Marketing at Coca-Cola. Among other benefits, “It gives up an opportunity to share resources,” ...
  • "50 Shades Of Skin" Isn't The Way To Approach Multicultural Markets

    When approaching multicultural consumer segments, marketers shouldn’t go thinking about “50 Shades of Skin,” according to Xavier Turpin, Director of Multicultural Marketing at Dunkin Brands. “It’s wrong to label all these segments based on skin color,” Turpin told attendees of MediaPost’s Engage: Hispanics conference, on Tuesday. “What’s more important is ...
  • Finding programmatic revenue -- or lead-generation value

    Programmatic may yield too low cost per thousand prices for many publishers. Still, others who even sell premium video inventory find value. During a OMMA Miami panel, Daren Trousdell, founder/chief executive officer of OneUp Sports says: “Programmatic is a lead-generation tool for us; we can see who is bidding on ...
  • Audi Taps MUH-TAY-ZIK I HOF-FER For Social

    Audi of America has tapped San Francisco-based MUH-TAY-ZIK | HOF-FER as its social media agency. Audi says it choose the agency Audi after seeing their work for clients like Netflix, Golden State Warriors, and Slavery Footprint.
  • FCC Chairman Unveils Plan For 'Strongest Open Internet Protections' In Agency's History

    Federal Communications Commission Chairman Tom Wheeler said on Monday that he will propose that the agency declare broadband service a utility, in order to enact “the strongest open internet protections” in the agency's history. “These enforceable, bright-line rules will ban paid prioritization, and the blocking and throttling of lawful content ...
  • FCC Chief To Propose Nixing Muni-Broadband Restrictions

    Federal Communications Commission Chairman Tom Wheeler said on Monday that he will propose invalidating state restrictions on municipal broadband networks. “Many communities have found that existing private-sector broadband deployment or investment fails to meet their needs,” he said today in a statement. “They should be able to make their own ...
  • Verizon Promises To Let Customers Avoid Tracking Program

    Faced with pressure from lawmakers, Verizon said on Friday that it will allow its mobile customers to opt out of a controversial tracking program. The move means that Verizon's customers will be able to direct the company to stop inserting tracking headers -- known as UIDHs -- into their mobile ...
>> Raw Archives