- Mazda Says 'Driving Matters' In New Brand Campaign
Marketing Daily, Karl Greenberg - Thursday, May 21, 2015
The new message is embodied in a television, in-cinema, print, out-of ho ...
- Rarely Seen Warhol Film Clips Get Times Square Exposure
MAD, Larissa Faw - Wednesday, May 20, 2015
The effort was designed by Pittsburgh-based Marc USA for The Andy Warh ...
- Lifetime's 'Marilyn Monroe' Campaign Targets NYC Subway Riders With New OOH Technology
MAD, Larissa Faw - Tuesday, May 19, 2015
The initiative features fully-custom audio-activated installations in eight New York subway station ...
- NEW! Octopus Takes Underwater Pictures For Conservation Fund
Out to Launch, Amy Corr - Tuesday, May 19, 2015
Dirty your ride with the dusty car wash. A life-saving bindi. Let ...
- NEW! Give Your Car The Mad Max Treatment With The Dusty Car Wash
Out to Launch, Amy Corr - Monday, May 18, 2015
Canada can keep this campaign. In a campaign for the movie "M ...
- NCM Rebrands, Unveils Audience Targeting Tool
MediaDailyNews, Erik Sass - Thursday, May 14, 2015
The nation's largest cinema advertising network unveiled a raft of changes a ...
- Outdoor Company Punks Marketing Directors Into Taking A Meeting
Mediapsssst, Richard Whitman - Wednesday, May 13, 2015
If you've ever attempted to get time in front of a b ...
- McDonald's Latin America Makes Reading A Priority For Kids
Out to Launch, Amy Corr - Wednesday, May 13, 2015
McDonald's Latin America encourages kids to be active, but at the sa ...
- Screenvision Predicts Growth Of In-Theater Ads, Launches Ad-Targeting Tool
MediaDailyNews, Adam Buckman - Friday, May 8, 2015
Screenvision, the company that sells advertising opportunities in movie theaters, predicted ...
- NEW! Car Horns In Peru Honk Classical Music
Out to Launch, Amy Corr - Friday, May 8, 2015
I bet there would be less road rage if every car ho ...
- Hello Summer! NYC & Company Welcomes The Heat
Marketing Daily, Karl Greenberg - Wednesday, May 6, 2015
In order to supercharge the season, NYC & Company has launched "Hel ...
- Outfront Revs Jump 19.5%, Hit $343 Million
MediaDailyNews, Erik Sass - Wednesday, May 6, 2015
Outfront Media, formerly known as CBS Outdoor, saw total revenues increase ...
- Agency Creates 'Promposal' For High School Student
Mediapsssst, Richard Whitman - Tuesday, May 5, 2015
Back in the day, asking a date to the prom was pret ...
- NEW! Shadow WiFi Offers Free Connection To Beachgoers Who Get Out Of The Sun
Out to Launch, Amy Corr - Tuesday, May 5, 2015
A car fueled by cow poop. An app that tracks your inactivit ...
- TubeMogul Plugs Into Programmatic DOOH Inventory In Australia
Real-Time Daily, Tyler Loechner - Tuesday, May 5, 2015
TubeMogul, a programmatic video ad platform, recently announced it has partnered wi ...
- TfL Opens Outdoor Review
Around the Net In MAD London, Sean Hargrave - Tuesday, May 5, 2015
Transport for London has begun the review process for its outdoor advertisi ...
- NEW! 'Unforgotten' Exhibit Creates Statues Of Victims Of Gun Violence
Out to Launch, Amy Corr - Friday, May 1, 2015
An out-of-home exhibit that will break your heart. The Illinois Council Again ...