- P&G Asks Viewers To Vote on Controversial TV Programming
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 30, 2008
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- Post-It Notes Contest Seeks Unique Uses
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 30, 2008
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- Scotts Miracle-Gro Products Get Yanked
Marketing Daily, - Monday, April 28, 2008
The world's largest lawn and garden products company just got an unseasonab ...
- Plastic-Bottle Scare Is A Boon For Some
Around the Net In Brand Marketing, Thom Forbes - Friday, April 25, 2008
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- Gen Y Meets Duran Duran: Unilever Remakes '80s With Pussycat Doll
Marketing Daily, Sarah Mahoney - Thursday, April 24, 2008
[Packaged Goods] The new song, which debuted online earlier this month, ...
- P&G's Gillette Launches Fatherly Promo
Marketing Daily, - Wednesday, April 23, 2008
"Play a Champion with Dad" runs through Aug. 15 and offers fi ...
- WD-40 Puts An End To The Lost Little Red Straws
Marketing Daily, Nina Lentini - Wednesday, April 23, 2008
[Packaged Goods] Five years in the making, all 8-, 11- and 12-oun ...
- CPGs Watch as Clorox Crashes the Green Party
Around the Net In Brand Marketing, Thom Forbes - Monday, April 21, 2008
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- Procter & Gamble Runs its Own Web Shows
Around the Net In Brand Marketing, Thom Forbes - Monday, April 21, 2008
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- Perfume Marketers Wrinkle Their Noses At Bloggers' Comments
Around the Net In Brand Marketing, Thom Forbes - Friday, April 18, 2008
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- P&G Will Roll Out More Mr. Clean Performance Car Washes
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 17, 2008
Two Mr. Clean Performance Car Wash outlets built on the iconic bra ...
- Redken Launches Online Network For Salon Pros
Marketing Daily, - Thursday, April 17, 2008
The first-ever online social networking community for salon professionals is for tho ...
- Unilever's Dove Refreshes Consumer Web Site
Marketing Daily, - Thursday, April 17, 2008
The former Dove.com is now, at least formally, the Dove Digital Channel- ...
- Clorox Intros FreshCare Towels In Wal-Mart
Marketing Daily, - Wednesday, April 16, 2008
The product contains HaloShield, a patented coating that binds chlorine-based bleach ...
- Boomer Men Slather On Anti-Aging Potions
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 15, 2008
Aging boomer males under pressure in a tightening job market are turni ...
- Unilever Launches Caress Brazilian Exotic Oil Infusions
Marketing Daily, - Tuesday, April 15, 2008
To celebrate, Nicole Scherzinger from The Pussycat Dolls releases a new Brazili ...
- P&G Partners With IDJ's Dupri On TAG-Branded Record Label
Around the Net In Brand Marketing, Thom Forbes - Friday, April 11, 2008
In a bid to reach the pop culture-influenced teen demographic, Procter &am ...
- Unilever To Launch Dove Digital Channel
Marketing Daily, - Friday, April 11, 2008
Calling it a major initiative in the digital space for a consum ...
- Estee Lauder Taps Alexandra Trower For EVP/Global Comm
Marketing Daily, - Friday, April 11, 2008
Beginning Monday, she will report to CEO William P. Lauder. A communicatio ...
- Scotts' $30 Million Campaign Touts Fertilizer, Water Savings
Marketing Daily, Karl Greenberg - Friday, April 11, 2008
[Packaged Goods] The campaign comprises national television, local radio, weekly news a ...
- Trojan Condoms Take Show On The Road
Marketing Daily, - Thursday, April 10, 2008
Trojan is launching a U.S. road show called the Trojan Evolve to ...
- Finesse Adds Revitalizing Shampoo, Conditioner
Marketing Daily, - Tuesday, April 8, 2008
The Lornamead company added the new product to its Finesse Hair Ca ...
- Coty Partners With HSN On Prestige
Marketing Daily, - Monday, April 7, 2008
The companies will market and sell select Coty Prestige products this sprin ...
- P&G Hosts Photo Competition To Showcase Crest Whitestrips
Marketing Daily, Nina Lentini - Monday, April 7, 2008
[Packaged Goods] The winning images will be featured at a Smile exhibiti ...
- OMG! Unilever Launches Degree Girl Aimed At Teens
Marketing Daily, Nina Lentini - Friday, April 4, 2008
[Packaged Goods] In the print ad, Ashley Tisdale, star of the Disn ...
- Hoping To Get Its Hanes On Them, Brand Does Online Duty
Marketing Daily, Nina Lentini - Thursday, April 3, 2008
[Packaged Goods] This week, it launches a campaign directed at men ...
- As Grocery Prices Rise, Supermarkets Tout 'Sales'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 1, 2008
The powerful marketing pitch of buy-one-get-one-free offers for nonessential items is whipsawi ...
- Universal Music Supplies Hallmark With Songs
Marketing Daily, - Tuesday, April 1, 2008
Hallmark Cards, Inc. is featuring music exclusively from Universal Music Group, t ...
- Salon Selectives Relaunches With National TV Campaign
Marketing Daily, Karl Greenberg - Tuesday, April 1, 2008
[Packaged Goods] "Our job, coming into it, was to tease out wh ...
- Google Study Finds Packaged Goods Spots Perform At 'Parity' Online Vs. TV
Online Media Daily, Joe Mandese - Tuesday, April 1, 2008
In an effort to convince big consumer packaged goods marketers once a ...