- P&G Pitches Folgers To Office Workers
Marketing Daily, - Wednesday, May 28, 2008
P&G Professional, the away-from-home division of Procter & Gamble, is pitching Folge ...
- New Ads For Hanes Star Sheen, Jordan In Oddball Comedy
Marketing Daily, Karl Greenberg - Wednesday, May 28, 2008
[Packaged Goods] The ads bow Monday during the NHL Finals on N ...
- Looking Ahead, P&G Realigns Design Unit
Marketing Daily, - Thursday, May 22, 2008
Claudia B. Kotchka, 57, VP/design innovation and strategy at Procter & Gambl ...
- Procter & Gamble Goes Green-Quietly
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 21, 2008
...
- For P&G, Extensions Were Key To Newfound Febreeze Success
Around the Net In Brand Marketing, Thom Forbes - Monday, May 19, 2008
Not too long ago, Febreze the brand was as stagnant as t ...
- Marketers Vie For Product Of The Year Distinction
Marketing Daily, Nina Lentini - Friday, May 16, 2008
[Packaged Goods] "Consumers are bombarded with dozens of similar products with ve ...
- Menthol Gets A Free Ride In Fed Cigarette Bill
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 13, 2008
Legislation that would give the Food and Drug Administration the power ...
- Dove And Leibovitz Say 'Real Beauty' Ads Were Not Altered
Around the Net In Brand Marketing, Thom Forbes - Friday, May 9, 2008
In a joint statement provided by Unilever regarding its "Campaign for Re ...
- Jockey Brand To Be Featured In 'Modern Marvels'
Marketing Daily, - Friday, May 9, 2008
Jockey will be featured in an upcoming episode of the History Channel ...
- Scotts Miracle-Gro Takes A Page From Nike In New Ads
Marketing Daily, Karl Greenberg - Friday, May 9, 2008
[Packaged Goods] "What we have done in the past is much mo ...
- Report Says U.S. Has Not Lost Its Touch For New Products
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 8, 2008
America's lead in creating new products and services has remained remarkably resilie ...
- Retoucher Says He Prettied-Up Dove's 'Real Beauty' Pictures
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 8, 2008
In a May 12 profile in The New Yorker posted online, Pasc ...
- Cindy Crawford To Promote P&G's PUR
Marketing Daily, - Thursday, May 8, 2008
The ex-model will support Procter & Gamble's PUR water filtration system ...
- Brooke Shields' Family Stars In Royal Velvet Ads
Marketing Daily, Nina Lentini - Thursday, May 8, 2008
[Packaged Goods] The campaign, which will coincide with the launch of t ...
- P&G's Billion-Dollar Brands
Marketing Daily, - Monday, May 5, 2008
Always feminine products Ariel detergent Actonel osteoporosis treatment Bounty towels Braun applianc ...
- Colgate-Palmolive Targets African-Americans With 2 Promos
Marketing Daily, Aaron Baar - Tuesday, May 6, 2008
[Packaged Goods] Although executives say the timing of the two efforts ...
- Nestle's Purina Extends LongLiveYourDog.com
Marketing Daily, Karl Greenberg - Tuesday, May 6, 2008
[Packaged Goods] The videos, on the site's "Dog Park" area, will al ...
- MARK HOSBEIN
People on the Move, - Tuesday, May 6, 2008
Nielsen Business Media named MARK HOSBEIN as senior vice president of marketin ...
- Cause Efforts Draw Fire At Unilever, P&G
Around the Net In Brand Marketing, Thom Forbes - Monday, May 5, 2008
High-profile stances on social causes can have unintended consequences as "ethical marketin ...
- P&G Sues Rival J&J Over Teeth-Whitening
Around the Net In Brand Marketing, Thom Forbes - Monday, May 5, 2008
...
- Under Pressure, Unilever Agrees To Buy Certified Palm Oil
Around the Net In Brand Marketing, Thom Forbes - Friday, May 2, 2008
Following protests across Europe last month, Unilever says it will start buyi ...
- P&G Marketing Up 9%; Earnings Jump Overseas
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 1, 2008
Procter & Gamble increased marketing spend by 9% and watched its earnin ...
- Gillette Fusion's 'Rules Of The Game' Returns
Marketing Daily, - Thursday, May 1, 2008
The interactive quiz show highlighting the rules of golf returns for ...
- P&G's Gillette, MLB To Present Rookie Awards
Marketing Daily, - Thursday, May 1, 2008
Fans will have a voice in determining these officially sanctioned Major Leag ...