- New 'Truth' Ads Use Candid Camera Approach
Marketing Daily, Karl Greenberg - Thursday, May 28, 2009
The American Legacy Foundation's Eric Asche says the cinema verite approach ...
- Super-Marketing: Safeway Chains Offer Mobile Coupons
Marketing Daily, Erik Sass - Thursday, May 28, 2009
Tom Thumb and Randalls -- both owned by Safeway -- are current ...
- Scott Sorokin Goes To Mindshare To Head Digital
Online Media Daily, Gavin O'Malley - Wednesday, May 27, 2009
Scott Sorokin, formerly president of Carat USA, has been tapped by Mindsha ...
- Brita Sponsors Dave Matthews On Pandora
Around the Net In Brand Marketing, - Friday, May 22, 2009
Brita, the water filter manufacturer, has become the first advertiser to spons ...
- Axe Body Puts Its Brand On The Hamptons Club Scene
Around the Net In Brand Marketing, - Friday, May 22, 2009
...
- Downy 'Touch Of Comfort' Provides Quilts
Marketing Daily, - Thursday, May 21, 2009
Procter & Gamble's Downy fabric softener, in partnership with Quilts for Kid ...
- White Cloud Trademark For Sale Outside Of U.S.
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 20, 2009
The rights to the White Cloud brand name, which originated at Proct ...
- New Grooming Products Target The Everyday Guy
Around the Net In Brand Marketing, Thom Forbes - Monday, May 18, 2009
Procter & Gamble is targeting men who fall somewhere between "metrosexual a ...
- Who Uses Tooth Whiteners?
Marketing Daily, - Monday, May 18, 2009
Top 10 DMAs in which live adults who used tooth whiteners ...
- Hamburgers, Ice Cream, Coffee Come To Life On Dixie
Marketing Daily, Tanya Gazdik - Thursday, May 14, 2009
The multi-media campaign, launched by the company's Professional Food Services Solutions, includ ...
- Court Favors P&G Over Generic Actonel
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 14, 2009
...
- Huggies And Pull-Ups Launch Hispanic Effort
Marketing Daily, - Thursday, May 14, 2009
Kimberly-Clark's Huggies and Pull-Ups brands launched Mother's Day programs last week ...
- Bounty Sues Brawny In Paper Towel Tilt
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 13, 2009
...
- All American Pet Does Movie Tie-In, Contest
Marketing Daily, - Tuesday, May 12, 2009
All American Pet Co. is tying in with Disney-Pixar's new 3D movi ...
- Energizer Buys SC Johnson's Shaving Creams
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 12, 2009
Missouri-based Energizer Holdings will buy the SC Johnson's Edge and Skintimate shavi ...
- Kimberly-Clark Puts Reality Spin On Pull-Ups
Marketing Daily, Karl Greenberg - Monday, May 11, 2009
Kimberly-Clark has taken a reality-TV approach to explore the joys and stress ...
- P&G Sees Billions Of Potential Customers In Poorer Countries
Around the Net In Brand Marketing, Thom Forbes - Monday, May 11, 2009
P&G plans to more than double its sales to $175 billion ov ...
- SC Johnson Wants To Trim Shaving Cream Lines
Around the Net In Brand Marketing, Thom Forbes - Friday, May 8, 2009
Family-owned SC Johnson is reportedly looking for a buyer for its Ed ...
- Tide Bottle Caps Going Yellow
Marketing Daily, - Wednesday, May 6, 2009
Procter & Gamble's Tide brand of laundry detergent has introduced bottles wi ...
- Google, Compete Study: Beauty Junkies Addicted to Search
Online Media Daily, Laurie Sullivan - Tuesday, May 5, 2009
Google and research firm Compete have teamed up to debunk the long-he ...
- Contact: Lapping It Up
Media Magazine, John Capone - Friday, May 1, 2009
Waterboarding might be too lenient (if satisfyingly appropriate) a punishment for Cra ...