- Tom's of Maine Intros Toothpaste Via Social Media
Marketing Daily, Tanya Gazdik - Friday, July 30, 2010
The promotion -- which includes a contest, sweepstakes and instant-win game ...
- Omo Will Plant GPS Devices To Follow 50 Brazilians Home
Around the Net In Brand Marketing, Thom Forbes - Friday, July 30, 2010
Laurel Wentz reports that Unilever's Omo detergent is adding a GPS devi ...
- Jordan Gets Comfortable With Hanes (Again)
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 29, 2010
...
- Kimberly-Clark Launches GoodNites Via Social
Marketing Daily, - Wednesday, July 28, 2010
K-C is also partnering with Mamapedia.com, an online community for Moms. ...
- P&G To Sponsor Next Five Olympic Games
Marketing Daily, - Wednesday, July 28, 2010
Procter & Gamble is launching sponsorship of the next five Olympic Gam ...
- Post-It Notes Turn 30 With Down-Home Theme
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 28, 2010
3M's Post-It notes turn 30 this year and, not surprisingly, the compa ...
- Green Baby Products Firm Battles Big Boys Virally
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 28, 2010
Karen Dybis takes a look at how EcoSTORE USA is making ...
- Former Environmental Adversary Now Partnering With Wal-Mart
Around the Net In Brand Marketing, Thom Forbes - Monday, July 26, 2010
Seventh Generation co-founder Jeffrey Hollender used to say that "hell would free ...
- Is Mustafa Actually Selling Body Wash Or Just Being Virally Virile?
Around the Net In Brand Marketing, Thom Forbes - Monday, July 26, 2010
Jack Neff reports that Procter & Gamble's Old Spice body wash h ...
- Reckitt Benckiser Adding Two 'Powerbrands' To Its Arsenal
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 22, 2010
Consumer goods group Reckitt Benckiser is buying SSL International, the maker ...
- Stayfree/Carefree/O.b., 'Self' In Lilith Promo
Marketing Daily, Tanya Gazdik - Tuesday, July 20, 2010
McNeill-PPC is offering a daily online sweepstakes through July 30 for ...
- P&G Touts Tide With R&B Tie-In
Marketing Daily, - Monday, July 19, 2010
The campaign is associated with the lead character's propensity to get mes ...
- Neutrogena Kicks Off 'Wave for Change'
Marketing Daily, - Monday, July 19, 2010
Teens are encouraged to vote online-and even given a quiz to he ...
- Pampers Partners With Abbott For Web Series
Marketing Daily, Karl Greenberg - Tuesday, July 13, 2010
Procter & Gamble's Pampers division is launching a series of Web-based vide ...
- P&G, Walmart Plan More TV Movies
Marketing Daily, - Friday, July 9, 2010
"The Jensen Project" DVD and soundtrack will be sold together in ...
- Report: Online Beverage Ads Pulled Highest Q1 Interaction
Marketing Daily, Karlene Lukovitz - Thursday, July 8, 2010
Results of this first of regular, quarterly analytics benchmark reports from Unica ...
- As Kids Grow Up And Out, Living Space Shrinks
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 8, 2010
Once upon a time in America, in an era known as t ...
- Procter & Gamble Finalizes Ambi Pur Deal
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 6, 2010
...
- Look At Your Man. Now Back At This Ad. Now Back To Your Man.
Around the Net In Brand Marketing, Nina Lentini - Thursday, July 1, 2010
...
- Cross-Media Case Study: The Cracker Doesn't Crumble
OMMA Magazine, Joan Voight - Thursday, July 15, 2010
Everyone, it seemed, was suddenly talking about eating locally grown produce, cutti ...