- Purina Pet Gear Products Launch At Walmart, Others
Marketing Daily, Tanya Gazdik - Friday, July 29, 2011
The company is promoting the product line on Facebook and via word-of-mou ...
- Unilever, Jewel-Osco in Groupon Partnership
Marketing Daily, - Thursday, July 28, 2011
Unilever and Jewel-Osco (a banner of the Supervalu grocery chain operator) ha ...
- Summer's Eve Pulls Videos After Criticism
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 28, 2011
Summer's Eve pulled three videos off its website and YouTube on Wednesd ...
- What??? Fabio Not Ideal Old Spice Guy?
Marketing Daily, - Wednesday, July 27, 2011
In the "you're kidding" department, Ace Metrix research finds that Old Spi ...
- Sharpie Launches Back-to-School Effort
Marketing Daily, - Wednesday, July 27, 2011
Urging teens to express themselves, Sharpie has launched a new back-to-school campaig ...
- Christy Turlington, Julia Roberts Ads Banned In UK For Over Airbrushing
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 27, 2011
L'Oréal has been forced to pull ad campaigns featuring Julia Roberts a ...
- Maybelline, Target Give Great Lash A Facelift
Marketing Daily, Sarah Mahoney - Tuesday, July 26, 2011
Starting with the basic pink-and-green packaging that has been used since t ...
- Fabio Or Mustafa? What Does It All Mean?
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 25, 2011
Hirsute celebri-model Fabio is appearing in Old Spice web ads, but P& ...
- Trojan Touts Twister With 'Good Vibrations' Van
Marketing Daily, Karl Greenberg - Friday, July 22, 2011
The truck, a bright purple affair, matches the color scheme and packagi ...
- Secret's 'Mean Stinks' Enlists 'Glee' Star
Marketing Daily, Tanya Gazdik - Thursday, July 21, 2011
Secret consumers will also be able to show support for "Mean Stink ...
- Trojan Food' Truck Has Vibrator 'Menu'
Marketing Daily, - Thursday, July 21, 2011
Trojan is hitting the streets with a grassroots effort called "Good Vibratio ...
- Unilever Hooks Razorfish For Digital
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 20, 2011
Unilever has named Publicis' Razorfish global digital agency of record for Su ...
- Conan, Old Spice Top Emmy Nominations For Ads
Marketing Daily, Wayne Friedman - Friday, July 15, 2011
Conan O'Brien's celebrated "Curtain" commercial for American Express top-lined six commercials nominat ...
- American Greetings Has Ad Openings For BTS Hub
Marketing Daily, - Thursday, July 14, 2011
American Greetings Interactive is offering turn-key sponsorship opportunities for advertisers trying ...
- Arm & Hammer Contest Invites Cat Photos
Marketing Daily, Tanya Gazdik - Tuesday, July 12, 2011
Cat owners can share two favorite photos with captions that describe ea ...
- P&G: Febreze Makes Scents That Make Happiness
Marketing Daily, Karl Greenberg - Sunday, July 10, 2011
The campaign centers on a live scent experiment. The TV ads sh ...
- P&G Sues German Firm Over Hand/Dish Liquids
Marketing Daily, - Friday, July 8, 2011
Procter & Gamble has filed suit against Luhns GmbH, a private-label manufactur ...
- Colgate Shows How To Combine Digital, Outdoor To Maximize Impact
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 8, 2011
Colgate's new campaign, "Smile," shows that mixing social media with traditional advertisi ...
- J&J Global Sponsor Of FIFA World Cup Brazil
Marketing Daily, - Thursday, July 7, 2011
Johnson & Johnson has signed on to be the official healthcare catego ...