Conan, Old Spice Top Emmy Nominations For Ads
Conan O'Brien's celebrated "Curtain" commercial for American Express top-lined six commercials nominated for an Emmy Award.
The spot, honored with four others from the Academy of Television Arts and Sciences, features the TNT late-night host searching for the best silk in India, culminating with some lavish red stage curtains that the performer touches enticingly at the end spot.
"Curtain" was produced for American Express' agency Oglivy New York, coming from TV production company Hungry Man.
Two other notable creative agencies -- Wieden+Kennedy and TBWA/ChiatDay -- each scored nominations for two spots.
One spot is W+K's new version of the Old Spice commercial starring Isaiah Mustafa -- who created an Internet stir with the commercial "The Man Your Man Could Smell Like." The new ad "Questions" sticks with the same theme; Mustafa offering advice to men and women, such as baking a cake, building a kitchen and diving into a hot tub.
Wieden's other commercial is for the Chrysler 200 called "Born of Fire" -- another high-profile, gritty spot featuring the music of Eminem, who also stars in it at the end. The commercial, which also had a big Internet following, features the message 'Imported from Detroit.' MJZ is the production company.
Carmichael Lynch's "Baby Driver" spot for Subaru shows a father talking to his daughter about her first big drive alone in a car. At first he appears to be talking to her as a young 6- or 7-year-old. But it's revealed later she is a teenager. RSA Films produced the spot.
TBWAChiatDay's "Polar Bear" for Nissan's new all-electric car, Leaf, shows a bear giving a hug to a man who owns the Leaf car -- all to thank him for protecting the environment the bear seems to be losing to global climate change. Epoch Films is the production company.
TBWAChiatDay New York's "Baby" spot for McDonald's shows a man unable to stop his car from going through a drive-through at McDonald's -- all to keep his baby asleep -- while trying to order a meal. MJZ is the production company.