MediaPost Publications - Tag: packaged goods

Tag results for "packaged goods" for March 2012

Celebs Try On Depend Underwear For A Cause
Marketing Daily, Aaron Baar - Friday, March 30, 2012
Kimberly Clark's Depend brand is launching an extensive marketing effort to g ...
Now Twitter Follows You Into The Loo
Around the Net In OMD Europe, Nina Lentini - Friday, March 30, 2012
Australian entrepreneurs David Gillespie, Matthew Delprado and Johny Mair have made ...
Comedian Jason Jones Endorses Edge Shave Gel
Marketing Daily, Tanya Gazdik - Friday, March 30, 2012
Edge shave gel is enlisting comedian Jason Jones as the new fa ...
It's 'Twitter' With A 'Sh'
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 29, 2012
Australian entrepreneurs David Gillespie, Matthew Delprado and Johny Mair have made ...
Has P&G Lost Its Edge?
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 26, 2012
P&G is growing at 4% and meeting its earnings, but there a ...
Duracell Powers Up Olympic Marketing
Marketing Daily, Aaron Baar - Sunday, March 25, 2012
For its first Olympic marketing promotion, Duracell is looking to leverage i ...
New Puristics Takes On Unilever and J&J
Marketing Daily, Sarah Mahoney - Friday, March 23, 2012
There's a new player in the mass end of the natural skin-ca ...
FarmVille Players Can Now Use Miracle-Gro
Marketing Daily, Tanya Gazdik - Sunday, March 25, 2012
Zynga research shows that eight out of 10 surveyed FarmVille players ...
Huggies Pulls Plug On Bad-Dad Ads
Around the Net In Brand Marketing, Nina Lentini - Wednesday, March 21, 2012
Sorry, Pops. That's what diaper brand Huggies is saying to frustrated fathe ...
Procter & Gamble Taps Canadian Olympic Athletes
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 14, 2012
With the 2012 Summer Olympics fast approaching, Procter & Gamble Canada h ...
Burt's Bees Does Scratch n' Sniff
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 14, 2012
Burt's Bees, in search of a younger demographic for a new sub-bran ...
Infectious Meow Mix Jingle Returns
Marketing Daily, Tanya Gazdik - Tuesday, March 13, 2012
Half of respondents recall most, if not all, of the lyrics ...
Method Launches Video Madness
Marketing Daily, Karl Greenberg - Monday, March 12, 2012
The campaign "Clean Happy," via San Francisco-based Mekanism, includes a music vid ...
Pennzoil Effort Celebrates Love Affair With Cars
Marketing Daily, Aaron Baar - Tuesday, March 13, 2012
Through the effort, which involves heavy social media activation as well ...
Sir Richard's Condoms Effort Mocks Limbaugh
Marketing Daily, Karl Greenberg - Saturday, March 10, 2012
The outre condom brand (which is a for-profit venture, but with ...
Gillette, P&G Vet Shirley To Lead Bacardi
Marketing Daily - Top of the News, Thom Forbes - Monday, March 12, 2012
Edward D. Shirley, who departed Procter & Gamble as vice chairman ...
Dove Loves Social For March Madness
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 9, 2012
Tapping into what might be the largest online sports viewership of t ...
Dial For Men Gets The Ladies' Pinterest
Marketing Daily, Karl Greenberg - Thursday, March 8, 2012
Dial for Men product board topics will follow common Pinterest themes li ...
Unilever To Trial Outdoor, Mobile Integration In UK
Around the Net In OMD Europe, Nina Lentini - Tuesday, March 6, 2012
In a bid to capture data that will help it build mo ...
Kleenex Brings Back 'Atrapa Estornudos'
Marketing Daily, Karl Greenberg - Thursday, March 1, 2012
This year, the company is talking more directly to moms, and dangli ...