- Unilever Reports Sales Up Nearly 12%
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 27, 2012
Unilever global sales were up by 11.9% to 12.1 billion euros ...
- Lego Names Fogle Brand Ambassador
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 27, 2012
Lego has named UK TV presenter and adventurer Ben Fogle as i ...
- P&G's Tide Goes Long For The NFL
Marketing Daily, Karl Greenberg - Wednesday, April 25, 2012
P&G's two-year-old corporate-level association with the league involves several brands, but Ti ...
- Zippo Rocks Out With New Campaign
Marketing Daily, Karl Greenberg - Tuesday, April 24, 2012
The company has launched a musical event, sweepstakes, giveaway, social media a ...
- Hershey Plans Double-Digit Ad Spending Bump
MediaDailyNews, David Goetzl - Tuesday, April 24, 2012
Hershey plans to increase global ad spend by a low double-digit percenta ...
- Old Spice Champion: Sweet Smell Of Success
Marketing Daily, Karl Greenberg - Monday, April 23, 2012
The campaign "Believe in Your Smellf" focuses on a new product ...
- Marketers Pile On Olympics 100-Day Countdown
Marketing Daily, Sarah Mahoney - Wednesday, April 18, 2012
With just 100 days left until the Summer Olympics in London, markete ...
- Ikea, Henkel, P&G Win Gold Shopper Marketing Effies
Marketing Daily, Tanya Gazdik - Wednesday, April 18, 2012
Ikea, Henkel, and Procter & Gamble are the top winners of t ...
- STP Is Back With The King
Marketing Daily, Karl Greenberg - Monday, April 16, 2012
Armored AutoGroup is preparing a campaign to reintroduce the brand. The compa ...
- Tidy Cats Replaced Billboard After Stink
Around the Net In Brand Marketing, Nina Lentini - Friday, April 13, 2012
A rather confusing advertisement for cat litter in a Cincinnati neighborhood prompt ...
- Philips Norelco Celebrates Playoff Beards
Marketing Daily, Aaron Baar - Wednesday, April 11, 2012
To further the promotion, the company has enlisted former hockey All-Stars Jere ...
- Subscription Model Turns Blades Into Market Share
Marketing Daily - Top of the News, Thom Forbes - Thursday, April 12, 2012
It's a subject not openly spoken about in friendly poker games, slow-pit ...
- Two New 'Peepster' Cars Join Roadshow
Marketing Daily, Tanya Gazdik - Monday, April 9, 2012
The Easter season might be over, but Peep marshmallow treats have beco ...
- Pampers Targets Hispanic Consumers
Marketing Daily, Tanya Gazdik - Friday, April 6, 2012
Pampers feels it is important to recognize the 'cultural duality' Latino paren ...
- P&G Sues Private Label Dental Strip Maker
Marketing Daily, Karl Greenberg - Thursday, April 5, 2012
Procter & Gamble hasfiled a lawsuit againstBe Well Marketing, Inc., a private-lab ...
- P&G Adds More Athletes To Olympic Team
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 5, 2012
Procter & Gamble has selected 28 U.S. athletes it will sponsor ...
- P&G Finds Employees Watching Vids, Listening To Music
Around the Net In Brand Marketing, Nina Lentini - Wednesday, April 4, 2012
The computers were running so slow, the company's IT staff started looki ...
- Ding-Dong, Coty Calling
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 3, 2012
Sensing an opportunity to expand its offerings as well as its presen ...
- Kimberly-Clark Talks Bed Wetting
Raw, Karl Greenberg - Monday, April 2, 2012
Kimberly-Clark's DryNites brand has a new online campaign that runs until spri ...