Two New 'Peepster' Cars Join Roadshow
The Easter season might be over, but Peep marshmallow treats have become a year-round delicacy.
And it’s not just the little chicks that are popular. Their cars have gained a following, too. The original Volkswagen Beetle Peepster chick car is welcoming two new additions to the family.
Each of the three cars is Peeps iconic yellow, branded with the Peeps logo, and sports an enormous yellow Peeps chick on its roof. The original Peepster just completed its spring Peeps “Magical Moments Tour” throughout the Midwest and Southern states.
The merging of the Peeps chick with the Volkswagen Beetle has been a hit since its introduction in 2003, said Brian Bachrach, Peeps senior brand manager. “Taking the Peepster on tour this year made its popularity expand dramatically,” he said. “Having three Peepsters on the road simultaneously will give us the opportunity to reach many more of our fans and partners."
Each Peepster will travel throughout the country as part of the ongoing “Magical Moments Tour,” sharing “Random Acts of Sweetness.” When they are not touring, each Peepster will make its home at one of the Peeps & Company EES & COMPANY® stores at Mall of America (Bloomington, Minn.), National Harbor, Md. or at Peeps owner Just Born headquarters and its nearby store in Bethlehem, Penn.
The tour includes Peeps brand ambassadors who distribute samples coupons and pictures. They will visit high-traffic locations as well as special events, schools and hospitals. The vehicles also will be taken to industry events, trade shows, customer meetings and community events.
The tour and the Peepsters are being promoted at www.marshmallowpeeps.com oand http://www.facebook.com/PeepsBrand
Recent Marketing Daily Articles
-
Mobile Important For Hispanic Shoppers May 23, 5:10 p.m.
Marketers looking to capture more of the growing Hispanic market in the U.S. would do well ... -
CoreBrand: Brand Favorability Low May 23, 4:33 p.m.
Brand consultancy CoreBrand says awareness isn't everything. Awareness is up across the board for the top ... -
Ford Launches European Campaign May 23, 1:36 p.m.
Ford of Europe is backing the 2013 UEFA Champions League Final football match and launching a ... -
Study: Social Media Driving CSR May 23, 11:32 a.m.
With tax evasion and third-world factory collapses dominating headlines, a new study on the role of ... -
Mondelez Goes Social, AR In Band-Tour Sponsorship May 23, 8:14 a.m.
In two firsts for the company, Mondelez International is using a fan as a social media ... -
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings -- up 36% year-over-year, according ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ... -
Balance Bar Unveils 1st National TV Ads In 10+ Years May 22, 6:26 a.m.
Balance Bar -- one of America’s first nutrition/energy bar products (launched in 1992) -- is looking ...
Be the first to comment on "Two New 'Peepster' Cars Join Roadshow"
Leave a Comment