- Sharpie, Fans To Make Beautiful Music (Video) Together
Marketing Daily, Aaron Baar - Wednesday, July 25, 2012
Sharpie knows it has a following of enthusiasts who think of ...
- Ackman Wants 20 to 30% Return On P&G
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 18, 2012
Activist investor Bill Ackman wants changes at Procter & Gamble that wi ...
- Kraft, Polly-O String Cheese Team With Crayola
Marketing Daily, Karlene Lukovitz - Monday, July 16, 2012
Between July and October, the string cheese brands are featuring limited-edition packagi ...
- Kimberly-Clark Launches Poise Feminine Wellness
Raw, Karl Greenberg - Tuesday, July 17, 2012
Kimberly-Clark is launching the Poise Feminine Wellness line, a new line ...
- P&G Reportedly Girding For Activist's Assault
Marketing Daily - Top of the News, Thom Forbes - Monday, July 16, 2012
A looming question on the minds of competitive consumer packaged good markete ...
- Investor Pressures P&G
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 13, 2012
Activist investor Bill Ackman was cleared to acquire a significant stake ...
- Trident Releases Duran Duran Mix
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 5, 2012
Trident Gum has made its "The New York Werewolf Mix" a fr ...
- Dole's Digital Marketing Manager
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 5, 2012
This year Dole did its fourth iteration of "The Dole California Co ...
- Q2's Best TV Ads: CPGs, Restaurants Dominate
Marketing Daily, Karlene Lukovitz - Tuesday, July 3, 2012
CPGs and restaurants had six of the top-10 best-performing TV ad spo ...
- Gain Goes For Odor Ardor
Marketing Daily, Aaron Baar - Monday, July 2, 2012
Scent can be a powerful motivator, evoking memories and emotions in peop ...