Q2's Best TV Ads: CPGs, Restaurants Dominate
CPGs and restaurants had six of the top-10 best-performing TV ad spots during 2012’s second quarter, according to Ace Metrix.
The top-10 list was led by Samsung’s “For Your Big Life” ad, for its French Door refrigerator, with an Ace Score of 697.
The ads in the #2 through #7 spots were:
*Lysol’s “The All in One Kitchen Soap,” demonstrating its No-Touch Kitchen Cleaner System (677 Ace Score);
*Nestle Crunch’s ad for its new Girl Scout Candy Bars, showing a Girl Scout saving a Nestle’s in-store rep from being crushed by a hoard of shoppers rushing to buy the new candies (668);
*Downy’s' ad featuring Emmy Award-winner Chandra Wilson driving consumers to participate in the brand’s “Touch of Comfort” program, which distributes hand-made quilts to children in hospitals (659);
*Reynolds Wrap’s “Create Real Magic” ad, showing animated characters made of the aluminum foil “making magic” in a kitchen (658);
*Olive Garden’s “Great Selection,” spotlighting a “2 for $25” limited-time offer for multi-course Italian dinners (656); and
*Applebee’s “The Show” ad, highlighting its new varieties of Sizzling Entrées (655).
Rounding out the top 10:
*Apple’s “It’s Raining” ad for its iPhone 4S, featuring Zooey Deschanel interacting with her phone (653);
*Lowe’s’ “A Fresh New Start” ad, showing a homeowner magically transforming her yard with products carried at the retailer (652); and
*Audi’s “Alien” ad, featuring a child saying her dad’s ownership of a “space ship” -- the advanced-technology Audi A6 -- proves that he’s an alien (651 Ace Score).
All of the top-10 ads can be viewed here.