- SMBs Increase Adoption Of Marketing Automation Tools
Online Media Daily, Laurie Sullivan - Wednesday, November 21, 2012
Small and medium-sized businesses (SMBs) have been slow to adopt process automati ...
- Subscription Or Piecemeal Fee? Depends On Where
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 21, 2012
Many content and service operators have settled on the subscription model wi ...
- Callaway Drives Buzz On Twitter For New Club
Marketing Daily, Karl Greenberg - Monday, November 12, 2012
Callaway Golf is launching a social campaign via Austin, Texas, digital fi ...
- Study: Brands Get Big Uptick By Using Facebook Ads
Online Media Daily, Mark Walsh - Wednesday, October 24, 2012
Facebook's shares shot up Wednesday after it released third-quarter results showing t ...
- Amazon Ad Model Forces Changes In Search Engine Marketing
Online Media Daily, Laurie Sullivan - Thursday, October 11, 2012
The ad format powering Google Shopping results, Product Listing Ads, grew ...
- Performance Pay Models: UM Fully Committed; Hearst Tries In Digital
MediaDailyNews, Steve McClellan - Tuesday, October 2, 2012
At a Tuesday Advertising Week session, IPG UM's Huw Griffiths talked abo ...
- Significant Rise In Mobile Search Budgets, Targeting
Online Media Daily, Laurie Sullivan - Thursday, July 12, 2012
Paid-search marketers have finally caught on to mobile predictions that forecast U ...
- TV, Video Viewing Climbs On Digital Devices
MediaDailyNews, Wayne Friedman - Thursday, June 21, 2012
Watching paid video content on mobile devices is climbing --- but gami ...
- Study: Paid, Earned Media On Facebook Boost Purchases
Online Media Daily, Mark Walsh - Tuesday, June 12, 2012
A new study released Tuesday by comScore, in partnership with Facebook, ai ...
- Vitrue Starts Media Partner Program
Online Media Daily, Mark Walsh - Thursday, May 10, 2012
New ad offerings launched by Facebook in March at its fMC conferen ...
- Google Finds Channel Attribution Useful, But Misunderstood
Online Media Daily, Laurie Sullivan - Tuesday, April 3, 2012
More than half of marketers responding to a survey on the impa ...