- Group Promotes Wine Country For Dogs
Marketing Daily, Tanya Gazdik - Thursday, December 8, 2011
The coastal county has more than 60 pet-friendly accommodations and many dog-friend ...
- Purina Launches Initiatives Benefiting Shelters
Marketing Daily, Tanya Gazdik - Wednesday, December 7, 2011
Beginning this week, QR code stickers will appear on the front ...
- Cesar Partners With Pandora Radio
Marketing Daily, Tanya Gazdik - Friday, December 2, 2011
The brand "worked closely with Pandora to create a list of son ...
- Purina Enlists YouTube's Talking Dog
Marketing Daily, Tanya Gazdik - Tuesday, November 29, 2011
Mishka, the talking Husky who has garnered millions of YouTube views, ...
- Hill's Pet Nutrition Garners Satisfied Customers
Marketing Daily, Tanya Gazdik - Tuesday, November 15, 2011
Overall, pet food buyers are not satisfied with their purchases, according ...
- Pet Products Poised For Continued Growth
Marketing Daily, Tanya Gazdik - Monday, October 31, 2011
Collectively, the pet industry is expected to generate $50.8 billion in tot ...
- EA To Feature P&G's Iams On Pack
Marketing Daily, Aaron Baar - Tuesday, October 18, 2011
Electronic Arts will feature Procter & Gamble's Iams pet products in i ...
- Dog Food Ad For Dogs
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 6, 2011
Nestle has created a 23-second television ad that has high-pitched whistles th ...
- Cat's Pride Promises 'Fresh' And 'Light'
Marketing Daily, Tanya Gazdik - Wednesday, September 14, 2011
The new formula -- which is 25% lighter than traditional scoopable litt ...
- Nature's Variety Hires CMO
Marketing Daily, - Tuesday, August 30, 2011
Holistic pet food company Nature's Variety has hired Robert Bennett as chi ...
- Procter & Gamble's IAMS Adds Two SKUs
Marketing Daily, - Monday, August 29, 2011
Procter & Gambles IAMS pet food division has launched two television commercia ...
- Petco Revamps Logo, Tagline
Marketing Daily, Tanya Gazdik - Wednesday, August 17, 2011
Installation of exterior signs featuring the new branding will begin on n ...
- PetSmart Teams With Toys 'R' Us
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 16, 2011
PetSmart is partnering with retailer Toys "R" Us to launch a li ...
- Arm & Hammer Contest Invites Cat Photos
Marketing Daily, Tanya Gazdik - Tuesday, July 12, 2011
Cat owners can share two favorite photos with captions that describe ea ...
- Purina Pro Plan Contest Honors Rescue Pets
Marketing Daily, Tanya Gazdik - Tuesday, June 28, 2011
The winning rescue organization, pet and owner will win a trip ...
- Purina Outbarks Pedigree For Westminster Deal
Marketing Daily, Tanya Gazdik - Tuesday, June 7, 2011
Nestle Purina PetCare has unseated Pedigree to become the official pet fo ...
- Freshpet Launches Major TV Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, June 1, 2011
The target audience for the brand is extremely well-defined: empty nesters a ...
- New Ritz-Carlton Rep Paid In Milk Bones?
Marketing Daily, - Wednesday, May 25, 2011
The Ritz-Carlton, Bachelor Gulch has chosen a Saint Bernard to lead i ...
- JetBlue, Kimpton Honor Pets With Promo
Marketing Daily, Tanya Gazdik - Wednesday, May 4, 2011
JetBlue Getaways will award one lucky winner with a two-night, three-day vacati ...
- Study: Pet Product Market On The Rebound
Marketing Daily, Tanya Gazdik - Friday, April 22, 2011
The U.S. pet market is forecast to experience "steady market growth f ...
- Hartz To Beef Up Social Media
Marketing Daily, - Thursday, April 21, 2011
The Hartz Mountain Corp. has signed a deal with Examiner.com to u ...
- Banfield Pet Hospital Barks Up A New Tree
Marketing Daily, Tanya Gazdik - Thursday, February 10, 2011
Portland, Ore.-based Banfield, which was acquired by Mars Inc. in 2007, ...
- Purina To Owners: Go On, Double Dog Dare Us
Marketing Daily, Aaron Baar - Wednesday, January 26, 2011
To help promote its reformulated dog food and the contest, Purina h ...
- Subaru Opts For Puppy Bowl On Super Sunday
Marketing Daily, - Thursday, January 20, 2011
Subaru of America, Inc. is barking up the Super Bowl tree wi ...
- Top 10 Pet Names For 2010
Marketing Daily, - Tuesday, January 4, 2011
DogsCatsExotics 1. BellaMaxCharlie 2. Bailey Bella Baby 3. Max Chloe Sunny ...