News Brief

Procter & Gamble's IAMS Adds Two SKUs

Procter & Gambles IAMS pet food division has launched two television commercials on its Facebook page featuring a new spokesdog named Spike.

The creative touts two new SKUs of the four-year-old IAMS Naturals products: Sensitive Naturals and Simple & Natural.

The company says IAMS Sensitive Naturals uses ocean fish as the first ingredient and is for dogs with ingredient sensitivities. The IAMS Simple & Natural recipe uses chicken as the first ingredient.

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