- Lilly Mulls $1 Billion Fine to Settle Zyprexa Case
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 31, 2008
Eli Lilly could pay more than $1 billion to federal and sta ...
- Pharma Trade Group Admits To Consumer 'Backlash'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 29, 2008
The pharmaceutical industry is acknowledging that it has a problem with i ...
- Here's What Merck, Schering-Plough Should Do
Marketing Daily, Robert Kadar - Friday, January 25, 2008
Yes, the makers of Zetia and Vytorin are taking out full-page a ...
- Heart Groups Back Drug Made By Financial Contributor
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 24, 2008
The American Heart Association--which last week came to the defense of Vytor ...
- Congress Steps Up Pressure On FDA Over Lipitor Ad
Around the Net In Media, William Spain - Thursday, January 24, 2008
A House panel probing the way prescription drugs are marketed has upp ...
- CVS Pharmacy Starting Monthly Magazine
Marketing Daily, - Thursday, January 24, 2008
In May, CVS Pharmacy will begin delivering Great Health Magazine to ha ...
- Merck, Schering-Plough Pull Vytorin TV Ads
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 23, 2008
...
- Merck, Schering-Plough Yank Vytorin TV Ads
Around the Net In Media, William Spain - Wednesday, January 23, 2008
Merck & Co. and Schering-Plough Corp. have pulled the "two sources" ...
- Vytorin Ads Slam DTC
Around the Net In Brand Marketing, Thom Forbes - Monday, January 21, 2008
...
- Early Marketing/R&D Integration Key In Drug Launches
Marketing Daily, Karlene Lukovitz - Friday, January 18, 2008
[Pharma] "The most successful companies now achieve 'share of voice' quickly, ...
- Antidepressant Makers Accused Of Misleading Docs, Consumers
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 17, 2008
An article published today in the New England Journal of Medicine accus ...
- Marketers Brace For Fallout From Vytorin Report
Marketing Daily, Nina Lentini - Wednesday, January 16, 2008
[Pharma] "Ultimately," says Robert Passikoff, president of the consultancy Brand Keys, "t ...
- Schering-Plough, Merck Cholesterol-Drugs Don't Work
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 15, 2008
Merck and Schering-Plough--which make the drug, Zetia, and a pill that contai ...
- Caraco To Market OTC Antihistamine Drug
Marketing Daily, - Tuesday, January 15, 2008
Caraco Pharmaceutical Laboratories of Detroit has been grated final FDA approval f ...
- Questions About Fibromyalgia As Pfizer's Ads Begin
Around the Net In Brand Marketing, Thom Forbes - Monday, January 14, 2008
Pfizer has started a television advertising campaign for the drug Lyrica--the fir ...
- Pfizer Taps Susman For Communications
Marketing Daily, - Wednesday, January 9, 2008
Pfizer Inc. has named Sally Susman senior vice president/worldwide communications and chi ...
- Pharma Spends Much More On Marketing Than On R&D
Marketing Daily, - Friday, January 4, 2008
The pharmaceutical industry spends almost twice as much on the marketing a ...
- Pfizer Appeals Lipitor Ruling
Marketing Daily, - Friday, January 4, 2008
Pfizer Inc plans to appeal a Canadian Federal Court decision in fav ...
- FDA Approves OTC Zyrtec
Marketing Daily, - Thursday, January 3, 2008
The U.S. Food and Drug Administration has given approval for Ohm Laboratori ...