- TheraMax Launches Location-based Push
Marketing Daily, Karl Greenberg - Friday, December 23, 2011
TheraBiogen, Inc., which makes and distributes homeopathic nasal sprays for allergies, co ...
- Starcom Wins Novartis Media Agency Review
Raw, Steve McClellan - Monday, December 19, 2011
Drug giant Novartis has awarded its $600 million plus media account ...
- Healthcare Industry Needs To Rebuild Trust
Marketing Daily, Aaron Baar - Wednesday, December 14, 2011
According to three years of research conducted by marketing consultancy Partners ...
- Pharma Brands, Social Media Is Passing You By; What Are You Waiting For?
Marketing: Health, Jackie Kmetz - Tuesday, December 13, 2011
While most CMOs believe that demonstrating social media ROI is one ...
- Pharma Is Missing Its Mobile Targets
Marketing: Health, Marty DeAngelo - Friday, December 9, 2011
Despite a 46% the increase in use of mobile devices for heal ...
- MediaCom Expected To Land $400M Bayer Biz
MediaDailyNews, Steve McClellan - Thursday, December 8, 2011
Bayer is poised to award its estimated $400 million U.S. media assignme ...
- Chitika Not Liable For Providing Ads To Alleged Piracy Site
Online Media Daily, Wendy Davis - Monday, December 5, 2011
Book publishers have lost a lawsuit accusing ad network Chitika of contributi ...
- Justice Gets Nearly $1 Billion From Merck For Vioxx
Marketing Daily, Nina Lentini - Wednesday, November 23, 2011
The pharma giant will pay $950 million for illegally marketing the painkille ...
- Television Advertising: Getting Big Results With Smaller Budgets
Marketing: Health, Neil Weisman - Tuesday, November 22, 2011
Despite all the buzz and fanfare for digital advertising and social medi ...
- Rx For Growth: Havas Forms Strategic Alliance With China's MedMed
MediaDailyNews, Steve McClellan - Thursday, November 10, 2011
Havas has teamed with China's MedMed Group, one of the region's b ...
- GlaxoSmithKline $3 Billion Legal Settlement
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 7, 2011
Pharma company GlaxoSmithKline will pay $3 billion against civil and criminal illeg ...
- Pharma Marketing Had A Party ...
Marketing: Health, Craig Douglass, Brendan Gallagher - Friday, October 14, 2011
... and everybody went home early. They might have overlooked the sta ...
- CementBloc Takes Gold For Novartis Effort
Online Media Daily, Joe Mandese - Tuesday, October 18, 2011
Independent, digitally-focused pharma shop The CementBloc received the Gold Award for Be ...
- Novartis Narrows Media Review To 2
MediaDailyNews, Steve McClellan - Tuesday, October 11, 2011
Drug giant Novartis has narrowed the contenders in its ongoing global med ...
- Merck And Ono Collaborate On MS, Cancer Drugs
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 7, 2011
German drug maker Merck KGaA will collaborate with Japanese drug maker O ...
- Cephalon Gets Provigil, Nuvigil Subpoena
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 3, 2011
The U.S. Department of Justice is investigating the marketing of Cephalon's sle ...
- MDC Acquires Pharma Shop Concentric
MediaDailyNews, - Friday, September 30, 2011
MDC Partners has acquired a majority stake in fast-growing healthcare agency Concentr ...
- Postcards From The Heart: Campaign Uses Digital, Analogue Media To Support The Breast
Online Media Daily, Joe Mandese - Monday, October 3, 2011
October is National Breast Cancer Awareness Month, and much of the medi ...
- Bayer Puts U.S. Media Assignment In Review
MediaDailyNews, Steve McClellan - Thursday, September 29, 2011
Bayer has kicked off a review of its U.S. media assignment, ju ...
- Amgen To Supreme Court: Please Legalize Kickbacks
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 29, 2011
Amgen is arguing to the Supreme Court that the federal False Clai ...
- Breaking Up Is Hard To Do: What Do You Do With Your Community?
Marketing: Health, Neil Weisman - Tuesday, September 27, 2011
It's easy to understand why every marketing plan seems to have ...
- Kaiser Permanente Ads Encourage Better Health
Marketing Daily, Tanya Gazdik - Thursday, September 15, 2011
Created by Warren, Mich.-based Campbell Ewald, the work is based on resear ...
- In The Year 2018: Planning Your Marketing For The Next Seven Years (Sort Of)
Marketing: Health, Chris Iafolla - Tuesday, September 13, 2011
On Aug, 15, Facebook rolled out a significant change to its platfo ...
- We Are Playing A New Game ... Why Do Pharma Marketers Keep Using The Old Playbook?
Marketing: Health, Matt McNally - Friday, September 9, 2011
A 300-pound linebacker would look rather silly trying to keep up wi ...
- Takeda Launches Campaign To Talk About Gout
Marketing Daily, - Wednesday, September 7, 2011
Takeda Pharmaceuticals is going to Nascar racetracks to talk about gout, t ...
- The Rx for Social Media Headaches
Online Media Daily, Michael Frick, Rachel Gordon - Friday, September 2, 2011
All of the buzz over social media -- and a lack ...
- Pharma Marketers, It's Time To Get Social
Marketing: Health, Greg Singh - Tuesday, August 30, 2011
Social channels represent an unprecedented marketing opportunity to build and foster custom ...
- Dr. Charles Edwards, 87, Led FDA Regulatory Charge
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 29, 2011
In the 1970s, Congress passed several laws that strengthened the power ...
- Google Settles Pharma Investigation
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 25, 2011
Google paid $500 million to the U.S. Department of Justice after unknowing ...
- Drug Makers Shy About Facebook Sharing
Around the Net In Brand Marketing, Nina Lentini - Tuesday, August 23, 2011
When Facebook told drugmakers that they had to start allowing comments ...