- Pharma Needs To Learn To COPE
Marketing: Health, Daniella Koren - Friday, December 28, 2012
2012 has been a year of innovation in mhealth, wellness and preventi ...
- Merck Quits The Scouts
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 11, 2012
The Boy Scouts of America have lost another corporate sponsor that wan ...
- Merck Quits The Scouts
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 11, 2012
The Boy Scouts of America have lost another corporate sponsor that wan ...
- Appeals Court Okays 'Lawful' Off-Label Pitches
Marketing Daily - Top of the News, Thom Forbes - Tuesday, December 4, 2012
In a stunning free-speech decision, the U.S. Court of Appeals for t ...
- The Perfect Drug
Marketing: Health, Daniella Koren - Friday, November 23, 2012
Pharmacogenomics, how one's genes affect the way they respond to treatment, wi ...
- Cholesterol-Lowering Drugs May Boost Ad Budgets
Marketing Daily - Top of the News, Thom Forbes - Tuesday, November 6, 2012
There's good news ahead for TV commercial junkies. Just as the supp ...
- Pharma Jumps On Social Media Bandwagon
Marketing Daily, Tanya Gazdik - Monday, October 29, 2012
More than 50% of leading pharma companies expect social networking, online vid ...
- CRM In The Pharmaceutical Industry, And The Opportunity For Retailers
MarketingTools: CRM, Mark Miller - Tuesday, October 30, 2012
The healthcare industry is in the midst of a major transformation. The ...
- Avion Pharma Partners With Lifetime
Marketing Daily, Tanya Gazdik - Friday, October 19, 2012
Avion Pharmaceuticals is partnering with Lifetime to promote its new prenatal vitami ...
- Zicam Relaunches Web Site
Marketing Daily, Tanya Gazdik - Wednesday, October 17, 2012
Cold remedy Zicam has launched a redesigned Web site as part ...
- Regulators Crack Down On Internet Pharmacies
Marketing Daily - Top of the News, Thom Forbes - Friday, October 5, 2012
It's one of the Internet's dirty but not-so-little or secret success stori ...
- Bayer Partners With Feline Vets
Marketing Daily, Tanya Gazdik - Wednesday, September 26, 2012
Bayer HealthCare LLC Animal Health Division is partnering with the American Associati ...
- Consumers Benefit As The Rx Wars Begin
Marketing Daily - Top of the News, Thom Forbes - Monday, September 17, 2012
"The prescription-drug wars are under way," Timothy W. Martin informs us ...
- Sanofi Pasteur Enlists Chris O'Donnell
Marketing Daily, Tanya Gazdik - Thursday, September 13, 2012
Sanofi Pasteur has hired actor Chris O'Donnell to spread the word abo ...
- Testosterone Drugs A Hit, But Effective?
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 10, 2012
Drug companies are marketing male hormone testosterone as a solution to malais ...
- Pfizer Takes Kidney Cancer Drug Overseas
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 5, 2012
Pfizer Inc. has received marketing authorization from the European Commission for i ...
- False Marketing Suit For Abbot Cholesterol Drug
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 23, 2012
A former Abbott Laboratories saleswoman, Amy Bergman, has filed a federal lawsu ...
- Precision Health Launches CMM With Mobile Nets
Online Media Daily, Zoe Mandese - Wednesday, August 15, 2012
Precision Health Media has partnered with various health apps and mobile ...
- Mylan Specialty Offers Free EpiPens To Schools
Marketing Daily, Tanya Gazdik - Tuesday, August 14, 2012
Mylan Specialty pharmaceutical company is launching an EpiPen4Schools program to help schoo ...
- CVS Turns To Shopkick To Boost Mobile Retail
Online Media Daily, Mark Walsh - Tuesday, August 14, 2012
Mobile loyalty service shopkick Tuesday announced CVS as its latest retail partne ...
- Rebranding 'Brand'
Marketing: Health, Sarah Larcker - Friday, August 10, 2012
A call to "think different" pharma marketing. ...
- Leaner Pfizer Earns Plaudits; Products In Pipeline
Marketing Daily - Top of the News, Thom Forbes - Wednesday, August 1, 2012
The fact that Pfizer has cut costs has been exciting Wall Stre ...
- 2012: A Health Odyssey
Marketing: Health, Prodeep Bose, Elizabeth Elfenbein - Friday, July 27, 2012
2012 is meant to be a tumultuous year on many counts-for politic ...
- J&J Opens Global Creative Consolidation Review
MediaDailyNews, Steve McClellan - Wednesday, July 25, 2012
Consumer healthcare and pharmaceutical giant Johnson & Johnson is conducting a glob ...
- Non-Personal Promotion Wanted: Dead Or Alive?
Marketing: Health, Michael Golub - Tuesday, July 17, 2012
Consider the two ends of the pharmaceutical promotion spectrum: On one e ...
- Reports: Media Doc Pinsky In Bed With Glaxo
Marketing Daily - Top of the News, Thom Forbes - Thursday, July 5, 2012
It just happens to be one of life's delightful serendipities, Dr. Dr ...
- GlaxoSmithKline Settles Fraud Case For $3 Billion
Marketing Daily, Tanya Gazdik - Monday, July 2, 2012
GlaxoSmithKline has reached an agreement with the U.S. Government and multiple stat ...
- Stock Prices Mixed After Healthcare Ruling
Marketing Daily, Tanya Gazdik - Friday, June 29, 2012
Hospital stocks rose sharply Thursday after the Supreme Court ruling on healthca ...
- What Do Patients Really Want?
Marketing: Health, Daniella Koren - Tuesday, June 26, 2012
In today's fast-shifting patient-centric world, do we know what patients with serio ...
- Advocates Seek FTC Probe Of Children's Claritin Campaign
Online Media Daily, Wendy Davis - Wednesday, June 20, 2012
A coalition of public interest groups said on Wednesday that Merck's campai ...