Avion Pharma Partners With Lifetime
Avion Pharmaceuticals is partnering with Lifetime to promote its new prenatal vitamin. The Atlanta-based specialty pharmaceutical company will sponsor a segment on "The Balancing Act," a daily morning talk show on the Lifetime Television Network.
At 7 a.m. ET on Oct. 29, "The Balancing Act" will air a segment on the importance of proper nutrition during pregnancy and will feature information about the innovative new prenatal vitamin, the Prenate Mini. The segment will be available to view online post air-date at the company’s website, www.prenate.com.
Prenate Mini is the smallest prescription prenatal vitamin with a comprehensive formulation that contains 350 mg of DHA.
"The Balancing Act" segment features information shared by a women's healthcare expert about the importance of taking 1 mg of folic acid daily before and during pregnancy to help prevent neural tube defects.
Prenate Mini from Avion Pharmaceuticals contains 1 mg of folic acid in the form of Quatrefolic. The fourth generation folate that is found in the Prenate Vitamin Family, Quatrefolic is the active form of folate that is beneficial to women -- including the 50% of women who have an impaired ability to break down folic acid.
Prenate Mini is the first of nutritional offerings that Avion will be offering women, said Mike Sullivan, vice president, sales and marketing, for Avion Pharmaceuticals. The company focuses on identifying opportunities to acquire and enhance the market potential of commercially available therapeutics and late-stage development drugs to fulfill unmet medical needs, he said in a release.