Bayer Partners With Feline Vets
Bayer HealthCare LLC Animal Health Division is partnering with the American Association of Feline Practitioners with the goal of improving healthcare for America's cats.
The partnership, which will work to uncover and remove the obstacles to routine veterinary care for cats, was announced at the veterinary group’s 2012 medical conference in Seattle.
The impetus for the partnership was the Bayer Veterinary Care Usage Study, according to Ian Spinks, president and general manager, Bayer HealthCare LLC's Animal Health Division, North America. Among Bayer HealthCare's strong portfolio of products are parasite solutions for cats and dogs.
The Bayer HealthCare study found that one-third of cats owned by respondents had not seen a veterinarian during the previous year, despite the fact that 95% of surveyed veterinarians cited the need for cats and dogs to have at least one well-visit, or physical examination, annually.
Like dogs, cats require regular veterinary healthcare and, without it, there is a significant risk to their health, said Donna Stephens Manley, DVM, president of AAFP and principal veterinarian at Manley Veterinary Services in Chapel Hill, N.C.
"Through the combined efforts of AAFP and Bayer HealthCare, we want to improve the healthcare provided to cats and overcome the barriers that veterinarians have encountered regarding routine visits for cats,” she said. “If cats are seen more regularly, better care can be provided, especially relating to preventative care."
The study also found the decrease in cat visits to veterinarians was in part attributable to "feline resistance," a catch-all term defining the hiding, aggression, vocalization, and stressed/fearful behavior cats exhibit when put in the carrier and transported to unfamiliar surroundings.
Unwilling to do battle with their pets, cat owners become more comfortable with longer time between exams. This can be especially harmful for older cats, which are more prone to diabetes, kidney failure and cancer than dogs.
Recent Marketing Daily Articles
-
Miller64 Partners With Former Pro Athletes May 20, 10:30 p.m.
Miller64 is launching "GO64," a summer-long initiative that will include local events, celebrity appearances, giveaways and ... -
Vespa Looks Back: 50 Years Of 50cc's May 20, 4:36 p.m.
Vespa has been tooling about since the ’40s, and sidelining as a movie star since the ... -
Skyy Launches 'Be Part Of The Art' May 20, 4:22 p.m.
To support the debut of its new Skyy Infusions Moscato Grape variety, Skyy Vodka has launched ... -
Industry Satisfaction Lagging, But Improving May 20, 4:02 p.m.
For the first time in years, the telecom industry is seeing improved customer satisfaction scores. But ... -
OMMA Social: Macy's Looks To Social For Connection May 20, 3:25 p.m.
Macy's is using social to connect with customers. That, said Jennifer Kasper, VP of digital media ... -
4 Types Of Marketing Cultures: How Fast Is Yours? May 20, 9:16 a.m.
Marketers everywhere may be talking about creating a fast-moving culture of innovation, but most CMOs will ... -
United Expands Loyalty Program To Businesses May 19, 10:13 p.m.
United Airlines is launching the MileagePlus Small Business Network, the first U.S. travel loyalty program that ... -
Champs Taps Westbrook For Ad Push May 17, 4:52 p.m.
When it comes to a spokesperson deal, if you’re a star athlete you don’t necessarily have ... -
Strategic Vision: Domestics' Strong Showing In Quality May 17, 4:47 p.m.
For several years there has been convergence in the automotive market. No, we're not speaking of ... -
Athenos Unleashes 'Cooking With Yiayia' Campaign May 17, 9:48 a.m.
Julia Child she isn’t, but Yiayia brings her own, trademark irascible appeal to a new series ...
Be the first to comment on "Bayer Partners With Feline Vets"
Leave a Comment