- Google's Changes To Search Should Produce Higher CTRs
Online Media Daily, Laurie Sullivan - Monday, November 30, 2009
Google has begun quietly shifting its monetization strategy to take better advanta ...
- Searches Go 'Rogue'
Online Media Daily, John Capone - Wednesday, November 25, 2009
Palin-o-mania gripped every facet of the culture last week, from the fruitle ...
- Google Searches For New Ad Formats
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 25, 2009
Google has been developing and testing a variety of new ad format ...
- 8 PPC Tips When Building Links
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 24, 2009
Julie Joyce writes that marketers launching paid ad campaigns should consider link-buildin ...
- Google Tips Marketers To Hot Holiday Searches
Online Media Daily, Laurie Sullivan - Monday, November 23, 2009
Google search data in June 2008 suggested that Barack Obama would beco ...
- Retailers Dumping More Into Paid Search
Online Media Daily, Laurie Sullivan - Monday, November 23, 2009
U.S. retailers spent 7% more on paid search campaigns during the fir ...
- SEMPO Survey: Faltering Economy Drives Demand For Search Pros
Online Media Daily, Laurie Sullivan - Monday, November 23, 2009
In-house search engine marketers raked in the bucks this year. The falteri ...
- Could Microsoft-New Corp.'s Deal Mean Sharing Ad Profits?
SearchBlog, Laurie Sullivan - Monday, November 23, 2009
A potential deal between New Corp and Microsoft could see Bing gaini ...
- Google's Wave Of Ad Opportunities
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 20, 2009
Kevin Lee analyzes the "wave" of ad format opportunities available at Googl ...
- Why PPC Marketers Should Spread The Wealth Among Engines
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 20, 2009
Jeff Campbell focuses on why it doesn't always make sense to spe ...
- Paid Search Opportunities
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 19, 2009
Jason Tabeling looks at how to leverage the relationships between search engin ...
- Microsoft Gains Could Turn Bad For Yahoo
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 18, 2009
Aaron Goldman gives us a timeline and analysis of Microsoft Bing's ri ...
- Last Minute PPC Holiday Shopping
SearchBlog, Laurie Sullivan - Wednesday, November 18, 2009
This year holiday shoppers will rely on the Web more than previo ...
- How To Test Landing Pages
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 17, 2009
Testing how existing and potential customers react to a specific landing pa ...
- Weeding Out Unqualified Search Traffic
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 12, 2009
Amber points to data about the search queries that trigger ads ...
- Why PPC Ads Don't Always Work
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 11, 2009
Rather than focus on "why someone should click on your ad," perha ...
- Why Highest Quality Score Isn't Always Best
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 11, 2009
After providing a definition of how "quality score" works, Bradd Libby tel ...
- Tying Predictive Models To Display Ads
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 10, 2009
Harry Gold shows us how to tie predictive modeling to display ad ...