- Bosch Is All Lit Up With New Campaign
Marketing Daily, Karl Greenberg - Friday, April 30, 2010
Bosch Spark Plugs is touting its relationship with race team Hendrick Motorsport ...
- Holiday Inn Launching Global $100 Million 'Stay You' Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, April 30, 2010
It seems like forever ago since Holiday Inn announced a general spruce- ...
- Western Union Effort Urges Cash Gifts For Mom
Marketing Daily, Tanya Gazdik - Thursday, April 29, 2010
Themed "Return the love," the national effort includes partnerships with Grammy Award-winni ...
- Sony Kicks Off Campaign Featuring Star Products And Celebs
Around the Net In Brand Marketing, Thom Forbes - Monday, April 26, 2010
Sony's year-long, star-studded, $100-million-plus TV, print and digital ad campaign kicks o ...
- Infiniti Targets Adventurous With Sensual Series
Marketing Daily, Karl Greenberg - Friday, April 16, 2010
Invitees are not culled from the lists of current Infiniti owners, b ...
- Schwinn Pops Kickstand On $5 Million Campaign
Marketing Daily, Karl Greenberg - Thursday, April 15, 2010
Andy Coccari, CMO of Dorel's Cycling Sports Group division, tells Marketing Daily ...
- Toyota Reaches Back To Pitch Avalon Sedan
Marketing Daily, Karl Greenberg - Monday, April 12, 2010
The effort uses fonts, voices, styles and sets reminiscent of the ti ...
- Bacardi Variety Leverages Facebook, Mobile
Marketing Daily, Karlene Lukovitz - Monday, April 12, 2010
The integrated campaign for Torched Cherry, which combines the flavors of Barbad ...
- Ford Intros Integrated Push For F-Series
Marketing Daily, Karl Greenberg - Thursday, April 8, 2010
A new series, which still features Mike Rowe, star of cable sh ...
- Beam Global's Effen Vodka Gets Provocative
Marketing Daily, Karlene Lukovitz - Wednesday, April 7, 2010
The tongue-in-cheek campaign plays on the name for decidedly suggestive, risqué effec ...
- National Car Rental Seeks To Elevate Brand
Marketing Daily, Tanya Gazdik - Wednesday, April 7, 2010
"Under new ownership for nearly three years now, the National brand ...
- Home Front: Hearst Names 3 Top Editors
MediaDailyNews, Erik Sass - Tuesday, April 6, 2010
Hearst Magazines has named three new editors in chief to lead thr ...
- Kraft Launches Big Push For Velveeta Shells & Cheese
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 1, 2010
Country singer Rodney Atkins touts one of the benefits of Velveeta Shel ...