- 2100 Trust May Bid On Tribune Newspapers
MediaDailyNews, Erik Sass - Friday, December 28, 2012
Aaron Kushner, CEO of the 2100 Trust, said Thursday his company m ...
- 23% Uptick In E-Book Readers
Online Media Daily, Mark Walsh - Thursday, December 27, 2012
If you made the switch from print books to e-books this yea ...
- Property Advertising Battle Heats Up
Around the Net In OMD Europe, Tanya Gazdik - Thursday, December 27, 2012
IT always loomed as one of life's great certainties, like death a ...
- Sun-Times Media Will Close Suburban Newsrooms
MediaDailyNews, Erik Sass - Wednesday, December 26, 2012
Sun-Times Media announced that it will close six of its suburban newsroom ...
- Guardian Back On Top In Combined Readership
Around the Net In OMD Europe, Nina Lentini - Wednesday, December 19, 2012
The Guardian has returned to the top of the tables among 'qualit ...
- IPC Media Pushes Digital Editions
Around the Net In OMD Europe, Nina Lentini - Wednesday, December 19, 2012
The publisher of Marie Claire, InStyle and NME, has launched a promotion ...
- 3D Printing From Their Perspective
Engage:Teens, Melanie Shreffler - Wednesday, December 19, 2012
Want to know the potential impact of 3D printing? Ask a tee ...
- Vice Media Buys Iconic Style Pub I-D
Around the Net In OMD Europe, Nina Lentini - Tuesday, December 18, 2012
Global youth media company VICE has announced the acquisition of iconic sty ...
- Walgreens Solving Holiday Problems
Marketing Daily, Sarah Mahoney - Tuesday, December 18, 2012
One spot features a couple in a car, throwing together last-minute edib ...
- Microsoft, Marie Claire In Windows Phone 8 Effort
Around the Net In OMD Europe, Nina Lentini - Thursday, December 13, 2012
In amongst the content marketing strategy will be several advertorials in t ...
- Gen Y Fashion: Lacoste's Crocodile Goes High-Tech
Marketing Daily, Sarah Mahoney - Thursday, December 13, 2012
An upbeat video shows teens and 20-somethings cavorting in shirts that c ...
- Fans Help Truvia Expand Dining Distribution
Marketing Daily, Karlene Lukovitz - Wednesday, December 12, 2012
The collaboration is enabling Truvia to reward early-adopter dining venues by featuri ...
- Audio-Device Maker ALO Flies United
Marketing Daily, Karl Greenberg - Tuesday, December 11, 2012
Comprising old-school, full-page black-and-white print ads with '60s vintage typography and ...
- Final German FT Issue Mulls Modern Media
Around the Net In OMD Europe, Nina Lentini - Sunday, December 9, 2012
German business daily Financial Times Deutschland bade farewell to its readers ...
- New Campaign For Boston Museum
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 6, 2012
New ads for the Museum of Science, Boston, seek to remind peop ...
- Global Online Ad Spend To Overtake Print By '15
Around the Net In OMD Europe, Nina Lentini - Tuesday, December 4, 2012
2015 is the year when internet advertising spend will overtake combined newspap ...
- Topshop, Bosworth Launch Digital Wonderland
Marketing Daily, Sarah Mahoney - Tuesday, December 4, 2012
The retailer's home page invites viewers to interact with the video, wi ...
- Finally: Big Boxes Leverage Mobile, Social
Marketing Daily, Sarah Mahoney - Monday, December 3, 2012
"Whether it's Best Buy, Target, Walmart or Toys R Us, we're seei ...
- Champagne Emphasizes Location In National Campaign
Marketing Daily, Tanya Gazdik - Monday, December 3, 2012
The sparkling wine Champagne can only come from the region of Champagn ...
- Lincoln Goes Large To Say 'Hello. Again'
Marketing Daily, Karl Greenberg - Monday, December 3, 2012
In a lot of ways, the brand is hearkening back to i ...
- Cool Whip Frosting Breaks New Ground
Marketing Daily, Karlene Lukovitz - Thursday, November 29, 2012
In this case, product development research revealed that consumers were dissatisfied wi ...
- A Rose From Concrete For Ford Fusion
Marketing Daily, Karl Greenberg - Wednesday, November 28, 2012
Ford has launched a campaign for the new Fusion sedan that brin ...
- Birds Eye Reports Success With 'ICarly' Partnership
Marketing Daily, Karlene Lukovitz - Wednesday, November 21, 2012
A multi-pronged Birds Eye campaign in partnership with Nickelodeon's "iCarly" live-action seri ...
- Jaguar Roars Into All-Wheel Drive
Marketing Daily, Karl Greenberg - Friday, November 23, 2012
"As we were developing the business case for AWD, we looked ...
- Ikea Catalogue Gets Interactive Makeover
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 21, 2012
Swedish furniture retailer Ikea has launched its first-ever interactive seasonal catalogue, ju ...
- Honda Launches Humorous Year-End Campaign
Marketing Daily, Karl Greenberg - Tuesday, November 20, 2012
Honda is joining the year-end sales mix with "Happy Honda Days." T ...
- Gap Loves Love On Pinterest And Postagram
Marketing Daily, Sarah Mahoney - Monday, November 19, 2012
The campaign kicked off on Postagram and Pinterest, encouraging users to tu ...
- Ugg Brings Back Brady For Holidays
Marketing Daily, Tanya Gazdik - Tuesday, November 20, 2012
Ugg for Men is launching an integrated campaign for the holidays featuri ...
- Tire Tracks Key To BMW M Direct Mail
Marketing Daily, Karl Greenberg - Monday, November 19, 2012
The company hired Chicago-based Classic Color to apply its technology to t ...
- Ben & Jerry's Turns Fans' Instagram Pix Into Ads
Marketing Daily, Karlene Lukovitz - Friday, November 16, 2012
The brand -- which currently has nearly 124,000 Instagram followers who "lik ...