- Cool Whip Frosting Breaks New Ground
Marketing Daily, Karlene Lukovitz - Thursday, November 29, 2012
In this case, product development research revealed that consumers were dissatisfied wi ...
- A Rose From Concrete For Ford Fusion
Marketing Daily, Karl Greenberg - Wednesday, November 28, 2012
Ford has launched a campaign for the new Fusion sedan that brin ...
- Birds Eye Reports Success With 'ICarly' Partnership
Marketing Daily, Karlene Lukovitz - Wednesday, November 21, 2012
A multi-pronged Birds Eye campaign in partnership with Nickelodeon's "iCarly" live-action seri ...
- Jaguar Roars Into All-Wheel Drive
Marketing Daily, Karl Greenberg - Friday, November 23, 2012
"As we were developing the business case for AWD, we looked ...
- Ikea Catalogue Gets Interactive Makeover
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 21, 2012
Swedish furniture retailer Ikea has launched its first-ever interactive seasonal catalogue, ju ...
- Honda Launches Humorous Year-End Campaign
Marketing Daily, Karl Greenberg - Tuesday, November 20, 2012
Honda is joining the year-end sales mix with "Happy Honda Days." T ...
- Gap Loves Love On Pinterest And Postagram
Marketing Daily, Sarah Mahoney - Monday, November 19, 2012
The campaign kicked off on Postagram and Pinterest, encouraging users to tu ...
- Ugg Brings Back Brady For Holidays
Marketing Daily, Tanya Gazdik - Tuesday, November 20, 2012
Ugg for Men is launching an integrated campaign for the holidays featuri ...
- Tire Tracks Key To BMW M Direct Mail
Marketing Daily, Karl Greenberg - Monday, November 19, 2012
The company hired Chicago-based Classic Color to apply its technology to t ...
- Ben & Jerry's Turns Fans' Instagram Pix Into Ads
Marketing Daily, Karlene Lukovitz - Friday, November 16, 2012
The brand -- which currently has nearly 124,000 Instagram followers who "lik ...
- TrueCar Campaign Drives Transparency Message
Marketing Daily, Karl Greenberg - Friday, November 16, 2012
The new "Let's Talk Truth" effort positions the company as a no-B. ...
- CVS Offering In-Store Mobile Printing
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 15, 2012
CVS/pharmacy is letting consumers upload images from their mobile devices to ...
- TiVo To Launch TV Advertising (You Read That Right)
Marketing Daily, Aaron Baar - Wednesday, November 14, 2012
For its inaugural television advertising campaign, the Alviso, Calif. company has enlist ...
- BMO Harris Bank Launches Campaign
Marketing Daily, Tanya Gazdik - Tuesday, November 13, 2012
BMO Harris Bank is launching a campaign that aims to communicate th ...
- SodaStream Goes Global With New Campaign
Marketing Daily, Karl Greenberg - Monday, November 12, 2012
A global $18 million campaign -- its first -- touts the bra ...
- Consumers' And Marketers' Response To Digital And Traditional Advertising
Research Brief, Jack Loechner - Friday, November 9, 2012
New research from Adobe Systems Incorporated, The State of Online Advertising, expos ...
- ABC, PwC To Offer Print/Online Metric
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 7, 2012
The Audit Bureau of Circulation is to launch a combined print circulati ...
- Financial Times Owners Looking To Sell
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 7, 2012
Pearson are reportedly looking to sell the newspaper in a deal whi ...
- Data Breaches Happen; Beazley's Seen Them All
Marketing Daily, Aaron Baar - Wednesday, November 7, 2012
In addition to the print ads, which will appear in publications su ...
- Who Prints Digital Photos?
Marketing Daily, Nina Lentini - Thursday, November 8, 2012
Top 10 DMAs in which adults who have printed digital photos ...
- Del Monte Shows Life With New Campaign
Marketing Daily, Aaron Baar - Tuesday, November 6, 2012
With consumers wanting (or saying they want) more fruits and vegetables ...
- M&M Global To Cease Print Magazine
Around the Net In OMD Europe, Nina Lentini - Monday, November 5, 2012
M&M Global is to cease publishing its printed quarterly magazine after ...
- For Holiday, Zales Sends Fingers Down The Runway
Marketing Daily, Sarah Mahoney - Tuesday, November 6, 2012
In an effort to make sure its brightly colored diamond rings e ...
- The American Reader
Research Brief, Jack Loechner - Tuesday, November 6, 2012
According to the Pew Research Center's Internet & American Life Project, mo ...