- Viamedia Names Sims VP Of Media Research
Real-Time Daily, Tyler Loechner - Thursday, March 20, 2014
Viamedia on Thursday announced the appointment of Jonathan Sims as vice preside ...
- Marissa Mayer: The Case For Advertising On Yahoo
MAD, Steve McClellan - Tuesday, March 18, 2014
At this week's 4As Conference in Los Angeles, the Yahoo CEO tal ...
- You Can't Do Programmatic TV Without Good Data
MediaDailyNews, Jon Mandel - Tuesday, March 18, 2014
Cox just announced that it will sell TV inventory programmatically. This shou ...
- ChoiceStream Gets Creative With Real-Time Weather, News Data
Real-Time Daily, Tyler Loechner - Wednesday, March 19, 2014
ChoiceStream, a programmatic technology provider for buyers, on Wednesday announced the additi ...
- Advertisers Shouldn't Shy Away From Automation
Around the Net in Real-Time, Tyler Loechner - Monday, March 17, 2014
Advertising Age has posted an article written by Nancy Hill, president a ...
- Are Marketers Ready For The Age Of 'Peak Cookie'?
Programmatic Insider, Will Doherty - Tuesday, March 18, 2014
If you pay attention to the news (or the gas pumps) you' ...
- Tremor Names Seebohm West Coast Director Of Programmatic
Real-Time Daily, Tyler Loechner - Monday, March 17, 2014
Tremor Video on Monday announced the appointment of Monica Seebohm as i ...
- February: The Month Of Love...And Sports
RTBlog, Tyler Loechner - Friday, March 14, 2014
Targeting travelers was once again the most expensive way to advertise ...
- Jelli Unveils Programmatic Buying For Radio
MediaDailyNews, Erik Sass - Wednesday, March 12, 2014
Programmatic buying is migrating from the online world to traditional media. No ...
- The Power Of People In Programmatic
Programmatic Insider, Jeff Kaldahl - Thursday, March 13, 2014
If you're new to real-time bidding (RTB) and programmatic marketing, it c ...
- East Vs. West: Real-Time With Two RTB House Execs On Differences Between European Regions
RTBlog, Tyler Loechner - Thursday, March 13, 2014
The European market has adopted programmatic technologies, and isn't far behind t ...
- Trefis Upgrades AOL's Price Estimate, Cites Programmatic
Around the Net in Real-Time, Tyler Loechner - Tuesday, March 11, 2014
Trefis recently upgraded its price estimate for AOL from $34 to $ ...
- Neo@Ogilvy Hong Kong Taps So To Lead Programmatic
Around the Net in Real-Time, Tyler Loechner - Tuesday, March 11, 2014
Neo@Ogilvy Hong Kong has named Vincent So, associate media director, as i ...
- The Definition Of Insanity -- Or, Manual Practices In The Agency Business
Online Spin, Cory Treffiletti - Wednesday, March 12, 2014
Albert Einstein once said the definition of insanity is "doing the sa ...
- Programmatic Video Inventory Doubles
Video Insider, Daisy Whitney - Wednesday, March 12, 2014
Marketers have long cited the shortage of inventory as one of t ...
- Programmatic TV 'Years Away'
Around the Net in Real-Time, Tyler Loechner - Monday, March 10, 2014
Beet.TV has posted a Q&A with Simulmedia's CEO and founder Dave Morga ...
- What Factors Are Influencing Programmatic's Growth?
Programmatic Insider, James Green - Tuesday, March 11, 2014
MAGNA GLOBAL recently shared forecasts indicating massive investments in both RTB a ...
- Adap.tv's Brian Fitzpatrick Talks About Viewability, Fraud In Q&A
Around the Net in Video, P.J. Bednarski - Monday, March 10, 2014
Adap.tv's managing partner in Europe talks about the firm's policing of fraudule ...
- Bridging Programmatic Buying With Video Content
Video Insider, Jeremy Ozen - Monday, March 10, 2014
Think about video ad buying: it's usually coordinated through a buyer wi ...
- IPG, TubeMogul Team To Offer One-Year Ad Tech Internship
Real-Time Daily, Tyler Loechner - Thursday, March 6, 2014
IPG Mediabrands and TubeMogul this week announced a joint internship program ...
- DataXu Adds Video Inventory To Private Exchange
Real-Time Daily, Tyler Loechner - Thursday, March 6, 2014
DataXu, a demand-side platform (DSP), on Thursday announced it has added t ...
- Can't We All Just Get Along? Execs On Both Sides Look At the Gulf Between TV And Digital
VidBlog, P.J. Bednarski - Friday, March 7, 2014
Nielsen put out an interesting report, "Video Buying, Selling and Trusting Acro ...
- Native Ad Exchange TripleLift Raises $4 Million
Around the Net in Real-Time, Tyler Loechner - Wednesday, March 5, 2014
TechCrunch has reported that TripleLift, a company that last month unveiled ...
- Tremor Video Names A New Sales Exec
Around the Net in Video, P.J. Bednarski - Thursday, March 6, 2014
Tremor Video says Katie Seitz has been promoted to vice president ...
- Five Best Practices For Mobile Programmatic Campaigns
Programmatic Insider, Adam Soroca - Thursday, March 6, 2014
Programmatic advertising is sweeping the digital landscape. While it's long been ...
- The Programmatic Haves And Have Nots
RTBlog, Tyler Loechner - Wednesday, March 5, 2014
By now, you may be familiar with the November 2013 study th ...
- OMD's Ben Winkler Explains Programmatic's Branding Promise
Programmatic Insider, Skip Brand - Tuesday, March 4, 2014
Ben Winkler, chief digital officer/chief innovation officer at Omnicom's OMD Worldwide, se ...
- Martini's Glass Half Full Of Programmatic
Real-Time Daily, Tyler Loechner - Tuesday, March 4, 2014
Martini, an online ad network with a focus on reaching affluent audience ...
- Adap.tv Launches Programmatic TV Buying Platform, Magna Global Already On Board
Real-Time Daily, Tyler Loechner - Monday, March 3, 2014
AOL's Adap.tv had already announced that the piping was in place f ...
- iSocket Goes Programmatic For Advertisers
Real-Time Daily, Laurie Sullivan - Sunday, March 2, 2014
Advertising executives are convinced that automated systems will rule media buying. Programmat ...