- PGA Tour Taps Eyeview For Video Campaign, Ads To Feature Real-Time Scores
Real-Time Daily, Tyler Loechner - Thursday, May 8, 2014
The Players Championship teed off on Thursday, and with it came ...
- Buzzstarter Launches 'Programmatic' Content Marketing Platform
Around the Net in Real-Time, Tyler Loechner - Wednesday, May 7, 2014
Buzzstarter, which launched Wednesday as part of Disrupt NY's Startup Battlefield, h ...
- AOL Earnings Dip, Global Ad Revenues Grow
MediaDailyNews, Gavin O'Malley - Wednesday, May 7, 2014
Driven primarily by programmatic and network sales, AOL once again beat Wa ...
- The Age Of Automation
Programmatic Insider, James Green - Thursday, May 8, 2014
Automation is the name of the game. For the marketing industry, automat ...
- Tremor Video Revenue Up 40% YoY, DSP Launch Expected In Q2
Real-Time Daily, Tyler Loechner - Wednesday, May 7, 2014
Tremor Video has released its Q1 2014 financial results, and the ...
- American Express Sets Theoretical Goal Of 100% Programmatic
Around the Net in Real-Time, Tyler Loechner - Tuesday, May 6, 2014
Advertising Age has written that American Express has planned "to shift 10 ...
- VivaKi Promotes Bertozzi To EMEA President Of AOD
Around the Net in Real-Time, Tyler Loechner - Tuesday, May 6, 2014
Media Week on Tuesday reported that VivaKi has promoted Marco Bertozzi ...
- AOL Acquires Big Data Platform Convertro
MediaDailyNews, Tyler Loechner - Tuesday, May 6, 2014
AOL on Tuesday announced that it has entered an agreement to acqui ...
- How Finance Advertisers Are Taking Advantage Of Programmatic
Programmatic Insider, Skip Brand - Wednesday, May 7, 2014
Programmatic now delivers more than 33% of financial ads, according to t ...
- Blinkx Acquires Mobile DSP Lyfe Mobile
Real-Time Daily, Tyler Loechner - Tuesday, May 6, 2014
Blinkx, an online ad platform with a focus on video, on Tuesd ...
- Rocket Fuel Makes Bid For Branding, Inks Video Deals With LiveRail, SpotXchange, Tremor
RTBlog, Tyler Loechner - Wednesday, May 7, 2014
Rocket Fuel on Tuesday announced it has partnered with three major onli ...
- Can Programmatic Benefit From Some Vertical-Specific TLC?
Programmatic Insider, Ben Maitland - Tuesday, May 6, 2014
While programmatic has quickly become an important term in many marketers' digit ...
- Slow Progress For Ad Quality On Exchanges
Real-Time Daily, Tyler Loechner - Monday, May 5, 2014
Ad viewability may be one of the most important issues for digit ...
- PulsePoint Taps Preis From Mocean Mobile
Real-Time Daily, Tyler Loechner - Monday, May 5, 2014
Online ad exchange PulsePoint on Monday announced the appointment of Julie Pre ...
- Pre-Roll Available For RTB Up 63% In Q1
Real-Time Daily, Tyler Loechner - Monday, May 5, 2014
The amount of pre-roll video ad slots available through supply-side platforms (SSP ...
- Real-Time With SiteScout's Matt Sauls On Programmatic Advertising
RTBlog, Tyler Loechner - Monday, May 5, 2014
Programmatic ad buying is slowly being used for more "premium" ad buy ...
- Programmatic Software Maker DataXu Acquires JasperLabs
Around the Net In MAD Boston, Val Brickates Kennedy - Friday, May 2, 2014
Boston programmatic software provider DataXu has acquired San Francisco-based JasperLabs, according ...
- TubeMogul Updates S-1, Reports $22M Q1 Revenue And Switches To NASDAQ
Real-Time Daily, Tyler Loechner - Thursday, May 1, 2014
TubeMogul, the programmatic video ad platform that recently filed for an IP ...
- Programmatic Helping Keep Cost Steady, Clicks Up For App Marketers
RTBlog, Tyler Loechner - Friday, May 2, 2014
According to mobile app marketing platform Fiksu, programmatic is helping app markete ...
- Jack Kerouac is Alive and Well With Programmatic Travel Advertising (PTA)
Programmatic Insider, Skip Brand - Thursday, May 1, 2014
Jack Kerouac said, "The road is life!" Now programmatic is the li ...