- PubMatic Puts Mobile In Motion, Acquires Ad Server Mocean Mobile For $15.5M
Real-Time Daily, Tyler Loechner - Monday, May 19, 2014
PubMatic continues to up its mobile game, as the supply-side platform (SS ...
- Centro Taps Moat For Viewability, Media Measurement
Real-Time Daily, Tyler Loechner - Tuesday, May 20, 2014
Media-buying platform Centro on Tuesday announced a partnership with Moat, a med ...
- Intrusive Intimacy
RTBlog, Tyler Loechner - Monday, May 19, 2014
"Technology lets us get more intrusive," said Judy Shapiro, CEO and found ...
- Could Yahoo Find Its Programmatic Answer In AOL?
Around the Net in Real-Time, Tyler Loechner - Friday, May 16, 2014
The Street on Friday posted an article exploring the possibilities of ...
- Stop Saying Programmatic Is Limited
Around the Net in Real-Time, Tyler Loechner - Friday, May 16, 2014
Dax Hamman, chief product officer at Chango, wants people to stop sayi ...
- Meresman, Saeger Join Turn's Board Of Directors
Real-Time Daily, Tyler Loechner - Monday, May 19, 2014
Turn on Monday announced the appointments of Stan Meresman and Becky Saeg ...
- Rubicon Project Unveils 'Programmatic Direct' Platform, Launches In Mobile-Only Beta
Real-Time Daily, Tyler Loechner - Monday, May 19, 2014
In the programmatic ad space, private exchanges and "programmatic direct" software ha ...
- Essence Responds To Ad Tech With Appointment Of First Director Of Programmatic
RTBlog, Tyler Loechner - Monday, May 19, 2014
In a move that is indicative of the larger trend of agenci ...
- Half Of Agencies Plan To Spend 60% Programmatically By 2015
Around the Net in Real-Time, Tyler Loechner - Thursday, May 15, 2014
Forbes, citing a new AdExchanger report, has reported that "the majority ...
- Marketers Don't Understand Programmatic Buying
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 16, 2014
Programmatic buying in mature markets worldwide continues to grow, but hurdles remai ...
- CPM On Mobile Private Exchange 213% Higher Than Public
Real-Time Daily, Tyler Loechner - Thursday, May 15, 2014
Quality inventory is the holy grail for marketers using real-time bidding (RTB ...
- PulsePoint Lands Former About.com CEO Jean As COO
Real-Time Daily, Tyler Loechner - Thursday, May 15, 2014
Online ad exchange PulsePoint on Thursday announced the appointment of Darline Je ...
- TripleLift Taps Martin For Biz Dev, Wants 'Programmatic Native' To Scale
Real-Time Daily, Tyler Loechner - Thursday, May 15, 2014
TripleLift, a native ad exchange, has announced the appointment of Dan Mart ...
- PubMatic, xAd Team To Launch Location-Based Programmatic Marketplace For Mobile
Real-Time Daily, Tyler Loechner - Friday, May 16, 2014
In a bid to capitalize on two of the largest trends ...
- Programmatic To Account For 20% Of TV Ad Spend By 2018
RTBlog, Tyler Loechner - Friday, May 16, 2014
What real-time bidding (RTB) was to online display advertising in 2013, programmat ...
- Ad Techs, Online Platforms Win Big At Annual NEVY VC Awards
Bay State Blog, Val Brickates Kennedy - Thursday, May 15, 2014
Ad tech firms and online platforms were big winners at the N ...
- Nothing In Life Is Guaranteed -- Except Media
Publishing Insider, Jeremy Hlavacek - Thursday, May 15, 2014
The current programmatic market is large and still growing rapidly, even aft ...
- Placemedia Adds Rentrak Auto Data To Programmatic TV Platform
Real-Time Daily, Tyler Loechner - Wednesday, May 14, 2014
Placemedia, a programmatic TV ad platform and subsidiary of Viamedia, on Wednesd ...
- Adap.tv Inks Deals With 19 Japanese Buyers And Sellers
Real-Time Daily, Tyler Loechner - Wednesday, May 14, 2014
AOL's Adap.tv announced late Wednesday that the company has signed 19 n ...
- Travel Ads Via Programmatic Still Expensive, But Didn't Reign Supreme In April
RTBlog, Tyler Loechner - Wednesday, May 14, 2014
Each month, ChoiceStream releases a cost calendar, which ranks over 300 advertisi ...
- ABC Steps Into First-Ever Programmatic Video Trial For 2014 Upfront
MediaDailyNews, Wayne Friedman - Tuesday, May 13, 2014
Timed to coincide with the beginning of the TV upfront market, A ...
- 200 Milliseconds: Life of a Programmatic RTB Ad Impression
Programmatic Insider, Bill Lederer - Tuesday, May 13, 2014
Two hundred milliseconds. Two hundred thousandths of a second. The equivalent ...
- IAB Certifies 29 Companies In Updated Ad Quality Program
Real-Time Daily, Tyler Loechner - Tuesday, May 13, 2014
The Interactive Advertising Bureau (IAB) on Tuesday announced that 29 digital compani ...
- Programmatic People: Who They Are And Why They Matter
Programmatic Insider, Jeff Kaldahl - Tuesday, May 13, 2014
Programmatic advertising involves a lot of advanced technology and artificial intelligence. ...
- CPXi Sees Private Marketplace Use Up 250% From 6 Months Ago
Real-Time Daily, Tyler Loechner - Tuesday, May 13, 2014
CPXi, a digital media holding company, on Tuesday announced it has se ...
- Programmatic For TV Still Needs Work
Around the Net in Real-Time, Tyler Loechner - Monday, May 12, 2014
While some "programmatic TV" offerings are popping up, there is still wo ...
- Infolinks Creates New Ad Unit Based On IAB Specs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 9, 2014
Infolinks has introduced an ad unit that gives publishers a new reven ...
- Data Meets TV, And They Get Along
Audience Buying Insider, Justin Evans - Friday, May 9, 2014
TV can't adapt. Digital will inherit the earth. That was the thinki ...
- If You Built The Machine, How Can You Blame It?
Online Media Daily, George Simpson - Friday, May 9, 2014
In one of yesterday's two daily e-blasts from The Drum, the self-proclaim ...
- Turn Brings Programmatic Buying To TV
Real-Time Daily, Tyler Loechner - Thursday, May 8, 2014
Programmatic continues to stretch its boundaries. The data-driven approach to ad buyi ...