CPXi Sees Private Marketplace Use Up 250% From 6 Months Ago

CPXi, a digital media holding company, on Tuesday announced it has seen substantial growth in the number of impressions served via “bRealTime Select,” the company’s private programmatic marketplace -- or "preferred programmatic" marketplace, as the company calls it.

There were 250% more impressions served via bRealTime Select in March 2014 than in October 2013, per a release.

This is in line with a recent report from programmatic video ad platform TubeMogul, which said there were 191% more private marketplace deals in Q1 2014 than Q4 2013.

Internet Brands, Publisher’s Clearing House, Superpages.com, World Now, YP.com, United Online and others are using the bRealTime marketplace.

Tags: programmatic
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