- AudienceScience Taps Suljic As VP, Sales
Real-Time Daily, Tyler Loechner - Monday, June 30, 2014
AudienceScience, a digital ad tech company that works directly with brands, ...
- Programmatic TV 'Never Going To Be One-To-One' Like In Digital
Around the Net in Real-Time, Tyler Loechner - Monday, June 30, 2014
The topic of programmatic television came up in an Adweek Q&A wi ...
- LinkedIn Testing Programmatic Targeting
Around the Net in Real-Time, Tyler Loechner - Monday, June 30, 2014
The Wall Street Journal has reported that LinkedIn "recently launched a pil ...
- Mobile DSP Human Demand Strikes 7 Supply Partnerships
Real-Time Daily, Tyler Loechner - Monday, June 30, 2014
Human Demand, a mobile demand-side platforms (DSP), is expected to this we ...
- IgnitionOne Sees Programmatic Display Spend Rise 221% YoY
Real-Time Daily, Tyler Loechner - Monday, June 30, 2014
U.S. marketers spent 221% more on programmatic display advertising in Q2 20 ...
- 'Highly Sophisticated' Impression Laundering Scheme Uncovered, Over 1% Of Video Ads Impacted
Real-Time Daily, Tyler Loechner - Monday, June 30, 2014
DoubleVerify on Monday afternoon announced it had uncovered a "highly sophisticated" vid ...
- Rocket Fuel CEO John Says There's 'A Lot Of Value To Unlock' In Ad Tech
Around the Net in Real-Time, Tyler Loechner - Friday, June 27, 2014
Rocket Fuel CEO George John believes there's a lot of value le ...
- Jelli Shutters Social Radio To Focus On Programmatic
MediaDailyNews, Erik Sass - Friday, June 27, 2014
After five years in operation, Jelli is shuttering its user-controlled social rad ...
- Three Choices For Implementing Transparency
Programmatic Insider, Mike Peralta - Sunday, June 29, 2014
Brands can no longer enter into digital agreements that lack visibility in ...
- TubeMogul Plugs Into Vungle's Mobile Video Ad Exchange
Real-Time Daily, Tyler Loechner - Friday, June 27, 2014
TubeMogul is the first buy-side platform to announce that it has plugg ...
- Jelli Ditches Social Radio To Double Down On Programmatic
Real-Time Daily, Tyler Loechner - Friday, June 27, 2014
Jelli, a programmatic ad platform for radio, has announced its intention ...
- In Defense Of Swapping: TV Programmatic Inventory
Audience Buying Insider, Mitch Oscar - Friday, June 27, 2014
One of the impediments to the acceptance of TV programmatic platforms ...
- Programmatic Mobile Video: Floor Wax or Dessert Topping? It's Both!
Programmatic Insider, Skip Brand - Friday, June 27, 2014
In the classic "Saturday Night Live" skit "Shimmer Floor Wax," Chevy Cha ...
- Opportunities Ahead: 2014 UK Display Market To Be 47% Programmatic
RTBlog, Tyler Loechner - Friday, June 27, 2014
According to the IAB UK, with research conducted by strategy consultancy MT ...
- Programmatic Will Account For Nearly Half Of Digital Display Market This Year
Around the Net In MAD London, Sean Hargrave - Thursday, June 26, 2014
Nearly half of all digital display bought this year will be trad ...
- Hulu, FreeWheel Weigh In On Programmatic Video
Around the Net in Real-Time, Tyler Loechner - Thursday, June 26, 2014
"Programmatic is what people want to embrace -- if it is wor ...
- Could Programmatic Take Ad Men Out Of Agencies Into The Cloud?
London Blog, Sean Hargrave - Thursday, June 26, 2014
Today display is focussed on the trading desk with the majority ...
- Xaxis Opens Shop In Moscow, Joins GroupM Russia
Real-Time Daily, Tyler Loechner - Wednesday, June 25, 2014
WPP's Xaxis this week announced the opening of its first office ...
- Wego Launches Private Marketplace For Travel Advertisers
Real-Time Daily, Tyler Loechner - Wednesday, June 25, 2014
Wego, a travel search engine, on Wednesday announced the launch of t ...
- IgnitionOne Looks For Acquisitions With $20 Million Funding In Pocket
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 26, 2014
IgnitionOne has secured a $20 million Series B funding round led ...
- MediaCom AU Helps Foxtel Take Programmatic In-House
Around the Net in Real-Time, Tyler Loechner - Tuesday, June 24, 2014
Foxtel, an Australian TV operator, has taken programmatic trading in-house with ...
- Pros And Cons Of Programmatic TV
Around the Net in Real-Time, Tyler Loechner - Tuesday, June 24, 2014
Adweek has posted an article exploring the pros and cons of programmat ...
- Man Versus Machine
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 25, 2014
When should marketers automate processes, and when should they consider taking ...
- Putting Programmatic In Context
RTBlog, Tyler Loechner - Wednesday, June 25, 2014
Is "context" -- the content of an ad in relation to t ...
- Local TV News, Ads Drive Search On Engines
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 24, 2014
Brands have been experimenting with ways to integrate television advertising across channe ...
- Cadreon Australia Buying Half Of Video Ads Via 'Programmatic Direct'
Around the Net in Real-Time, Tyler Loechner - Monday, June 23, 2014
AdNews has reported that Cadreon, the trading desk of IPG Mediabrands, ...
- Comcast Could Shake Up 'Programmatic TV'
Around the Net in Real-Time, Tyler Loechner - Monday, June 23, 2014
AdExchanger has posted an article outlining how Comcast could "upset the programmat ...
- Untangling The Many Definitions of Ad 'Transparency'
Programmatic Insider, Paul Rostkowski - Tuesday, June 24, 2014
"Transparency" is often touted in the digital advertising industry as a mea ...
- Audience Targeting In Video Takes Off: Rocket Fuel Unveils Guaranteed Model Featuring Nielsen, comScore Ratings
Real-Time Daily, Tyler Loechner - Monday, June 23, 2014
Rocket Fuel on Monday announced the launch of Audience Guarantee, a n ...
- Programmatic And Real-Time Central Takeaways From Cannes
Around the Net In MAD London, Sean Hargrave - Monday, June 23, 2014
Several key themes came to the fore at Cannes last week. Real-ti ...