- Supply Chain Needs Improvements To Root Out Programmatic Fraud
Around the Net in Real-Time, Tyler Loechner - Friday, October 31, 2014
Advertising Age has posted an article, written by Andrew Casale, VP ...
- Australia's MCN Taps AOL's Adap.tv To Create Private Programmatic TV Exchange
Real-Time Daily, Tyler Loechner - Friday, October 31, 2014
Multi Channel Network (MCN), one of Australia's largest media advertising companies, h ...
- Foxtel Takes Programmatic Video In-House With TubeMogul
Real-Time Daily, Tyler Loechner - Friday, October 31, 2014
Chalk another one up for the in-house programmatic trend. Foxtel, the lar ...
- New York Times Plans Programmatic Expansion
Around the Net in Real-Time, Tyler Loechner - Thursday, October 30, 2014
Advertising Age has reported that the New York Times is "building i ...
- The Three Pillars Of Programmatic
Audience Buying Insider, Justin Evans - Friday, October 31, 2014
I recently had a conversation with Mike Welch, who heads AT&T's advertisi ...
- Q&A With eXelate's Jim Hackett
MediaDailyNews, Charlene Weisler - Wednesday, October 29, 2014
Jim Hackett, VP of tech operations for eXelate, started in the backe ...
- Yahoo Taps Amazon's Utzschneider For Top Ad Role, Moves Brody To Head Ad Tech
Real-Time Daily, Tyler Loechner - Thursday, October 30, 2014
Yahoo may be a step or two behind Facebook, Google and A ...
- Programmatic's Tricks And Treats
RTBlog, Tyler Loechner - Friday, October 31, 2014
In the spirit of Halloween, I wanted to do a quick rundo ...
- Programmatic Prompts Northern & Shell To Build Data Capability
Around the Net In MAD London, Sean Hargrave - Thursday, October 30, 2014
Northern & Shell are investing in the development of their CRM syste ...
- Q&A With Omnicom's Cupples On Programmatic
Around the Net in Real-Time, Tyler Loechner - Wednesday, October 29, 2014
Mumbrella Asia has posted a Q&A with Barry Cupples, global CEO ...
- Optimism Index Climbs To Highest Level Yet: All Media Except Print And Portals On The Rise
MediaDailyNews, Joe Mandese - Thursday, October 30, 2014
In another encouraging sign for the advertising economy, the optimism of ...
- Havas Gets Fined For That Alexander Pushkin Kissing Ad
Mediapsssst, Richard Whitman - Wednesday, October 29, 2014
Haven't we been through this this whole kissing famous people kissing peop ...
- Consolidating Data Doesn't Mean Treating Every Piece The Same
Programmatic Insider, Jeremy Ozen - Thursday, October 30, 2014
Earlier this month, Charles Butler, the new CTO of Annalect -- Omnicom ...
- Native DSP Visible Measures Raises $7 Million
Real-Time Daily, Tyler Loechner - Thursday, October 30, 2014
Visible Measures, a Boston-based ad tech firm that launched a demand-side platfo ...
- Programmatic Means Industry Will Learn From Data As It Focuses On Transparency
MAD London, Wolf Allisat - Wednesday, October 29, 2014
Where does the rise of RTB and programmatic leave the marketer? Wel ...
- Is Kit Kat Looking For A New London Agency?
Mediapsssst, Richard Whitman - Tuesday, October 28, 2014
If the rumors are true -- and they almost always are ...
- How To Evaluate And Select Programmatic Partners
Programmatic Insider, Garret Vreeland - Wednesday, October 29, 2014
While the programmatic space holds great promise, marketers have navigated it wi ...
- Matomy Buys Mobile Programmatic Platform MobFox For $17.6M
Real-Time Daily, Tyler Loechner - Tuesday, October 28, 2014
Matomy Media Group, a supply-side platform (SSP), on Tuesday announced it h ...
- Publicis Groupe Acquires Run For Mobile-Focused DMP, DSP Tech
Real-Time Daily, Tyler Loechner - Tuesday, October 28, 2014
Publicis Groupe on Tuesday announced it has acquired Run, a cross-device programmat ...
- WideOrbit Taps Burdick As EVP Of Digital & Programmatic
Real-Time Daily, Tyler Loechner - Tuesday, October 28, 2014
Ad management software firm WideOrbit, which took a serious step into t ...
- PubMatic Unveils Real-Time Analytics Tool
Real-Time Daily, Tyler Loechner - Tuesday, October 28, 2014
In the hopes of giving its publisher clients the real-time data th ...
- Programmatic Native Platform PowerLinks Raises $2.75M
Real-Time Daily, Tyler Loechner - Tuesday, October 28, 2014
PowerLinks, a programmatic native ad platform, this week announced it has rais ...
- Programmatic Publicis: Holding Company Spends October Investing In The New Currencies - Data & Tech
RTBlog, Tyler Loechner - Wednesday, October 29, 2014
Programmatic has spread across devices, with the "arrival" of mobile serving ...
- Zicam Brand Embraces Programmatic, Quadruples Digital Spend
Around the Net in Real-Time, Tyler Loechner - Monday, October 27, 2014
The Wall Street Journal has reported that cold remedy medication brand Zic ...
- Time-Based Programmatic Solves Advertising Attention Deficit Disorder
Programmatic Insider, Skip Brand - Tuesday, October 28, 2014
Time-based metrics are getting everyone's attention at the moment because buying proxi ...
- Cross-Device Marketing No Longer Hypothetical: Use Up 59%
RTBlog, Tyler Loechner - Tuesday, October 28, 2014
The notice had been given and the introduction made, and now cross-devi ...
- Yahoo!7 Launching RTB Ad Exchange
Around the Net in Real-Time, Tyler Loechner - Friday, October 24, 2014
Yahoo7, the Australian branch of Yahoo Inc., has launched a programmatic ...
- Multiple Parties In A Cookie Pool: A Race To The Bottom
Programmatic Insider, Thomas Kruithof, Josje Zwinkels - Monday, October 27, 2014
The core of programmatic marketing is buying the right impression at t ...
- How Unbundling Content And Audience Will Negatively Impact Advertisers
Audience Buying Insider, John Piccone - Friday, October 24, 2014
As a reaction to the news last week that HBO and C ...
- Twitter's Fabric Launch Is More Of A Play For Mobile Ad Budgets Than A Helping Hand To Developers
London Blog, Sean Hargrave - Friday, October 24, 2014
Twitter's launch of Fabric is an interesting move, but before we g ...