- Rick Perry Taps Targeted Victory For 2016 Presidential Campaign
Real-Time Daily, Tyler Loechner - Friday, February 27, 2015
Texas Governor Rick Perry has tapped Targeted Victory, an audience targeting fi ...
- Programmatic TV: An Idiom's Delight
Audience Buying Insider, Mitch Oscar - Friday, February 27, 2015
The phrase "________ is the new black" originated in the fashion worl ...
- TubeMogul Reports $36.1M Revenue In Q4, Will Focus On Programmatic TV In 2015
Real-Time Daily, Tyler Loechner - Thursday, February 26, 2015
Programmatic video ad platform TubeMogul on Thursday announced its fourth-quarter 2014 earning ...
- Adsquare's Mobile Audience Data Comes To AppNexus
Real-Time Daily, Tyler Loechner - Friday, February 27, 2015
AppNexus, an ad tech firm, this week announced that data from adsquar ...
- Programmatic Transparency Needs To Be Fixed -- And Fast
London Blog, Sean Hargrave - Thursday, February 26, 2015
Advertisers are putting more budget into programmatic at the same time th ...
- PubMatic Passes $130M Run Rate, Claims Profitability
Real-Time Daily, Tyler Loechner - Thursday, February 26, 2015
PubMatic, a supply-side platform (SSP), on Thursday announced its annual revenue r ...
- Patent Vending: Collective Eyes Licensing
RTBlog, Joe Mandese - Thursday, February 26, 2015
Collective is well known for its use of IP, but mostly it ...
- Major League Gaming Taps OpenX To Sell Programmatically
Real-Time Daily, Tyler Loechner - Tuesday, February 24, 2015
Major League Gaming (MLG), an e-Sports organization founded in 2002, on Tuesd ...
- Rubicon Project Sees $41.8M Revenue In Q4, Up 49% YoY
Real-Time Daily, Tyler Loechner - Tuesday, February 24, 2015
For Rubicon Project, maybe 49 really is a magic number. The compan ...
- AudienceXpress Licenses Rentrak Data, Adds Ratings To Programmatic TV Ad Buys
Real-Time Daily, Joe Mandese - Wednesday, February 25, 2015
AudienceXpress, a promising programmatic TV advertising platform enabling advertisers and agencies ...
- Programmatic's Fourth 'Right'
RTBlog, Tyler Loechner - Wednesday, February 25, 2015
The multitasking nature of today's consumer has put marketers on a Gre ...
- Cox Taps TubeMogul For Video Ad Sales
Around the Net in Real-Time, Tyler Loechner - Tuesday, February 24, 2015
"Cox Media and TubeMogul have entered a unique partnership that will enab ...
- Brand Safety - The Big Guys Get It, Why Not The Independents?
London Blog, Sean Hargrave - Tuesday, February 24, 2015
Brand safety will be the focus of today's IAB seminar as ...
- Rocket Fuel Takes Nosedive In Stock Market, Blames Holding Companies
Mediapsssst, Richard Whitman - Monday, February 23, 2015
Programmatic ad-tech firm Rocket Fuel saw its stock price fall 27% on Frida ...
- All Bots Aren't Created Equal: Battling The Good, The Bad And The Ugly
Mobile Insider, Chevan Nanayakkara - Tuesday, February 24, 2015
At the IAB Leadership Forum, I witnessed something pretty shocking: advertisers a ...
- Three Myths About Programmatic Native
Programmatic Insider, Christopher Schreiber - Monday, February 23, 2015
There has been a lot of discussion about the merging of nati ...
- Adform Guarantees Viewability With New Tech
Real-Time Daily, Tyler Loechner - Monday, February 23, 2015
Adform, a Denmark-based demand-side platform (DSP), on Monday announced it has roll ...
- The Noisy Programmatic Meeting Room
RTBlog, Tyler Loechner - Monday, February 23, 2015
Who is driving the conversation toward programmatic: Brands, agencies or tech vendor ...
- Canadian Ad Exchange CPAX Adds New Publishers, Now Has Over 100
Real-Time Daily, Tyler Loechner - Friday, February 20, 2015
Canada's Premium Audience Exchange (CPAX) -- a programmatic ad exchange operated ...
- IAB Releases Native RTB Specifications
Real-Time Daily, Tyler Loechner - Friday, February 20, 2015
As native and programmatic converge, the Interactive Advertising Bureau officially released OpenR ...
- Better Will Always Outweigh Perfect In Audience Targeting
Audience Buying Insider, John Piccone - Friday, February 20, 2015
Since the dawn of TV, ad buyers and sellers have, for t ...
- Clypd Brings Yield Optimization To Programmatic TV
Real-Time Daily, Tyler Loechner - Thursday, February 19, 2015
Clypd, a supply-side platform (SSP) for programmatic TV, on Thursday rolled o ...
- Programmatic Video To Be A Focus In 2015
RTBlog, Tyler Loechner - Friday, February 20, 2015
Nearly four times as many agencies expect to spend the majority ...
- Cxense DMP Integrates With Google DoubleClick For Publishers
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 19, 2015
Cxense has launched an integration between with its data management platform a ...
- VMM Taps Tremor For Programmatic Video
Real-Time Daily, Tyler Loechner - Wednesday, February 18, 2015
Varick Media Management (VMM), the agency trading desk inside MDC Partners, ...
- MDC Advertising Relaunches As 'The Programmatic Healthcare Agency'
Real-Time Daily, Tyler Loechner - Wednesday, February 18, 2015
MDC Advertising, a New York-based healthcare communications firm, this week announced ...
- How To Make Native Programmatic
Native Insider, Eric Berry - Wednesday, February 18, 2015
The online advertising industry has shown an unrelenting drive toward programmatic f ...
- SpotXchange Opens Office In Singapore
Real-Time Daily, Tyler Loechner - Tuesday, February 17, 2015
Programmatic video supply-side platform (SSP) SpotXchange this week announced it has open ...
- Kalwa Joins Improve Digital As UK Head Of Demand, Partnerships
Real-Time Daily, Tyler Loechner - Tuesday, February 17, 2015
Improve Digital, a European supply-side platform (SSP), on Tuesday announced the appointme ...
- Publicis Moves VivaKI Programmatic Arm Into Agencies
Around the Net In MAD London, Sean Hargrave - Tuesday, February 17, 2015
Publicis Groupe is to move its VivaKi programmatic buyers into its med ...