Tag results for "programmatic" for June 2016
- Nielsen Unveils Streaming Ratings for 'Orange is the New Black,' 'Seinfeld'"Nielsen unveiled its first findings on viewership of TV shows on streami ...
- Are Marketers Asking The Wrong Questions About Programmatic? Marketers today may be asking the wrong questions of programmatic, and ri ...
- Time Inc. Chief Talks About Its Acquisition Of Ad-Tech Firm ViantTime Inc. CEO Joe Ripp spoke with Business Insider about the company ...
- Experian, Neustar Partner On Data Onboarding Cross-PlatformExperian Marketing Services, a provider of data-driven marketing services, and Neustar, ...
- Why Relevant Is The New Premium For Programmatic BuyingThere's a good reason why marketers have jumped on the programmatic bandwag ...
- Unruly Partners With 'WSJ' On Outstream Viewable Video Ad FormatsAd-tech firm Unruly announced on Thursday that advertisers on The Wall Stre ...
- How Do You Solve The Real-Time Creative Conundrum? With so many different creative formats, including a plethora of video format ...
- Thrillist's Content Marketing Division Launching Booze-Focused SiteMillennial guys' property Thrillist Media Group is getting in on the brand ...
- Fallout From ANA Report: Chase Hired Auditors To Look at PublicisChase, the U.S. consumer and commercial banking division of JPMorgan, has call ...
- AdMaxim Launches Native Programmatic Ad PlatformMobile advertising tech provider AdMaxim has launched a mobile-first programmatic native advertisi ...
- Target Google: How To Hit Customers Where They ShopIt's long been a contention among the biggest programmatic ad platforms th ...
- Turn Adds Integral Ad Science Video Targeting TechnologyTurn has added Integral Ad Science's pre-bid video viewability targeting technology ...
- AdMore Partners With Videology On Programmatic Access To 100 Million+ Nielsen-Monitored HomesProgrammatic TV platform AdMore announced a partnership with video and TV ...
- Researcher Finds Programmatic TV Spending Will More Than Double This YearSpending on programmatic TV is expected to more than double to $2. ...
- What Threat Could Brexit Pose To Internet Companies? With Dow plummeting, the focus is on Internet giants that could ...
- At Cannes, Ad Industry Confronts Rise Of FacebookIn his Mediator column, The New York Times' Jim Rutenberg says ...
- LinkedIn Launches Programmatic BuyingLinkedIn on Tuesday announced the launch of programmatic buying to make ...
- Adelphic Names Jacqueline Berg General Manager Of The AmericasMobile cross-device demand-side platform (DSP) Adelphic named Jacqueline Berg, general manager ...
- BPA Worldwide Approved As Validator For TAG Anti-Piracy ProgramNot-for-profit assurance provider BPA Worldwide has announced that it was approved ...
- A 'Weather Report' On Ad Blocking And Analytics BlockingHow useful is a "weather report" on the state of ad blocki ...
- Opportunities To Tie Search With Programmatic, Addressable TV Slowed By Tiny Market ShareSearch marketers -- especially those focusing on local campaigns -- increasingly ta ...
- Artificial Intelligence Has A White-Guy ProblemWriting in The New York Times, Kate Crawford, principal researcher at Microsof ...
- Ad Block Plus Suffers Defeat Over Business ModelOne of the most popular ad-blocking browser extensions, Adblock Plus, has suffer ...
- More Uncertainty LIkely -- But Is There Upside To U.K.'s Exit From The E.U.?Get ready -- this may hurt a lot. The U.K., the bigge ...
- Industry Needs To 'Cut The Crap': 'The Economist' Panel At Cannes Marc Pritchard, global marketing and brand building officer, P&G, sat on t ...
- What Is The Role Of Marketing Agencies In Data Management?Writing on the Econsultancy blog, Stefan Tornquist, vice president of Research (U.S ...
- Is Branded Virtual Reality Content The Next Frontier In Marketing?At the Cannes Lions advertising festival, media companies like Gannett and A ...
- Programmatic TV: Growth Drivers And Potential ThreatsConsultant Frank Foster, offers some thoughts on the key factors driving t ...
- Snapchat And The Prisoner's Dilemma Of ProgrammaticIn the classic "Prisoner's Dilemma" game theory, two crime suspects are question ...
- Hearst Launches Buzzing@Hearst, Real-Time Trend-Detecting Capability Hearst this week announced that its trend detector offering, Buzzing@Hearst, is n ...
