- Bosch Is All Lit Up With New Campaign
Marketing Daily, Karl Greenberg - Friday, April 30, 2010
Bosch Spark Plugs is touting its relationship with race team Hendrick Motorsport ...
- Western Union Effort Urges Cash Gifts For Mom
Marketing Daily, Tanya Gazdik - Thursday, April 29, 2010
Themed "Return the love," the national effort includes partnerships with Grammy Award-winni ...
- Déjà Vu: Suzuki Dangles Free Gas In Promo
Marketing Daily, Karl Greenberg - Thursday, April 29, 2010
"Kizashi is a surprisingly good product for a key segment of t ...
- Cars and Politics Kept Internet Active in March
Research Brief, Jack Loechner - Friday, April 30, 2010
The comScore monthly analysis of U.S. Web activity for March 2010 repor ...
- Jim Beam Offers Exclusive Kid Rock Downloads
Marketing Daily, Karlene Lukovitz - Wednesday, April 28, 2010
According to Beam, this is the first time a spirits brand a ...
- Papa John Goes Social To Tout Specialty Pies
Marketing Daily, Karl Greenberg - Monday, April 26, 2010
In an unusual twist, the company is offering the winner of t ...
- PR Newswire Drives Grand-Am Race Car Sponsorship
MediaDailyNews, David Goetzl - Friday, April 23, 2010
A leading press release distributor has begun sponsoring a car in t ...
- AmEx Promo Helps Thank Admins
Marketing Daily, - Tuesday, April 20, 2010
American Express has launched a virtual thank you card at www.ForEverythingYouDo.com ...
- Benadryl, National Parks Partner For Web Series
Marketing Daily, Aaron Baar - Monday, April 19, 2010
Benadryl and the National Park Foundation have teamed up to create ...
- Earthbound Farm's 'Greenman' Leads Organic Mission
Marketing Daily, Tanya Gazdik - Monday, April 19, 2010
Earthbound Farm is complementing a brand new series of quirky Greenman vide ...
- NBC, IndoorDirect Shop 'Community' To Diners
MediaDailyNews, Wayne Friedman - Monday, April 19, 2010
In a deal with indoorDIRECT's Restaurant Entertainment Network, NBC will send ...
- Golfsmith: Improve Your Game ...Guaranteed!
Marketing Daily, Sarah Mahoney - Friday, April 16, 2010
Specialty retailer Golfsmith, based in Austin, Tex., is looking to lure mo ...
- Chevy Takes The Local Route For MLB
Marketing Daily, Karl Greenberg - Friday, April 16, 2010
Chevrolet's Phil Caruso says baseball is the biggest platform Chevy uses ...
- Walmart, ASPCA Launch Facebook Effort
Marketing Daily, Sarah Mahoney - Friday, April 16, 2010
The promotion encourages Facebook users to go to Facebook.com/lendapaw and click ...
- Subway Taps Celebs for Twitter Promo, TV Spots
Marketing Daily, Karlene Lukovitz - Thursday, April 15, 2010
Between April 14 and April 27, a "Tweet to Eat" promotion ...
- FIFA Promotion, With Film, Is ESPN's Largest
Marketing Daily, Karl Greenberg - Wednesday, April 14, 2010
ESPN's "One Game Changes Everything" platform for promoting its coverage of t ...
- Liberty Tax Service Holds 'Slumber Party'
Marketing Daily, Tanya Gazdik - Wednesday, April 14, 2010
Liberty CMO Martha O'Gorman says, "Many people have difficulty finding a prepar ...
- Reese's Dangles Movie Role In 'Iron Man' Promo
Marketing Daily, - Tuesday, April 13, 2010
Reese's is calling its promotion around "Iron Man II" "Part Chocolate. Pa ...
- Want To See Clydesdales In Your Parade? A-B Charging $2,000
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 13, 2010
Anheuser-Busch says this it's about off-setting some of the $8,000-per-day cost ...
- Mickelson Win Pays Off Big for Callaway
Marketing Daily, Sarah Mahoney - Monday, April 12, 2010
"The impact of his win is just enormous for our brand," Bri ...
- Tecate Weighs In for Mayweather Vs. Mosley
Marketing Daily, - Saturday, April 10, 2010
Tecate is launching its promotional program for the "Who R U Picking ...
- 7-Eleven Takes Big Gulp For 'Iron Man' Promo
Marketing Daily, Karl Greenberg - Friday, April 9, 2010
The company is also trying to reach Millennials with promos around celebrity-design ...
- Coke's Dasani Promoting New 'Green' Bottle
Marketing Daily, Karlene Lukovitz - Thursday, April 8, 2010
A limited-edition line of hats was designed by Erica Domesek, founder ...
- Animal Planet Makes 'Human' Pitch
MediaDailyNews, Wayne Friedman - Thursday, April 8, 2010
Putting more of a human spin on its programming, Animal Planet ...
- Electrolux Looks For Mom 'Idol'
Marketing Daily, - Wednesday, April 7, 2010
Appliance brand Electrolux is sucking up to "American Idol" with a progr ...
- Sony, Six Flags In 'Karate Kid' Promo Effort
Marketing Daily, Karl Greenberg - Tuesday, April 6, 2010
Ads will run on Six Flags media across its theme parks, includi ...
- Sandwich With No Bread: KFC's New Double Down
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 6, 2010
KFC is introducing a Double Down sandwich that consists of two whi ...
- Macy's Seeks Its Ragged Side
Marketing Daily, - Monday, April 5, 2010
The promotion is a partnership between American Rag, Macy's private-label juniors bran ...
- Get Ready For Subway's Breakfast Blitz
Marketing Daily, Aaron Baar - Monday, April 5, 2010
"We're using some of the marketing equities we've developed to show we' ...
- Cinnabon Promotion Sweetens Tax Day
Marketing Daily, - Monday, April 5, 2010
Each guest is entitled to two of the bite-sized cupcakes, in varieti ...